Investment at the shallow end of the pool
No, not all councils have warmed to the scheme. Somewhat inconveniently for the government at least, the pools in Mansfield and Northallerton, where British swimming's best current role models Rebecca Adlington and Jo Jackson happen to have taken their first plunges, are not taking part, but 80% of the rest of the local council pools in England will be giving something for nothing.
That usually proves to be a popular offer, once people get over their natural scepticism. No, there's no such thing as a free lunch, and of course the swimming scheme is subsidised by the taxpayer, so in fact we're all contributing to it, but it's free at the point of delivery - much like treatment on the National Health Service, which brings us neatly on to Alan Johnson.
The Secretary of State for Health was supposed to be poolside in Eltham, in south-east London, to support his cabinet advocate for Sport, Andy Burnham, but along with the Children, Schools and Families secretary Ed Balls, he didn't show. A shame. I'd hoped for a chance to question him about the relationship between health and sport within government, and ask why successive health secretaries took too long to figure out that they should be grasping sport's hand, and giving every support, if for no other reason than to achieve some of their own long-term objectives.
Some would say our NHS should be re-named the National Illness Service, given that it is treatment and not prevention that takes overwhelming precedence.
I'm not saying healthy lifestyle campaigns haven't had an impact: I'm sure lots of people are, 'talking to Frank', or slapping on nicotine patches and condoms (never confuse the two), but if they really got behind sport and diverted a bit of their vast budget into bigger, better, more ambitious schemes than free swimming, then who knows what might happen?
More people would become active, adopt healthier lifestyles, live longer and need less (costly) medical intervention. Rates of obesity, diabetes, heart attacks and strokes would fall, as in turn would the colossal burden of the NHS on the taxpayer... and that would mean still more money in the treasury for sport. Neat, eh?
Now I'm sure Johnson and Balls had very important matters of state, such as the G20 and their expenses to attend to, but leaving sports stalwarts Tessa Jowell and Andy Burnham to perform a duet in favour of free swimming rather than a close harmonised barber's shop quartet of cabinet big hitters left me feeling a bit short changed.
All the more reason then, to big up David Walliams: Little Britain star, cross-channel charity swimmer, and heroic figure at Eltham leisure centre.
He turned up, good as gold, to support the scheme, despite being properly ill with a really nasty virus, and was gracious enough to answer our questions. And let's also make special mention of Jo Jackson, who went out to talk to BBC Radio 5 Live from our radio car dripping wet, and dressed only in a towel and swimsuit , having minutes earlier been posing for photographs in the pool.
A bit like that towel afterwards, I couldn't help feeling that once again in terms of the government's priorities, sport had been rather hung out to dry.