Women still on top
Are there any Radio 5 live veterans out there who remember a little programme from the mid 1990's called "Women on Top"? When the younger producers of 5 live Sport heard that such a show had once existed, they were gobsmacked that we'd got away with such a daring double entendre in the title - and back in the 'olden days', too.
It was part of the original 5 live schedule back in 1994, and it was a weekly look at the world of women's sport. Eventually it bit the dust in a move to get rid of so called "niche programming" on the network. "Out This Week", a gay and lesbian interest show, and "Sports America" (go on, have a guess...) went the same way - the argument was that the subjects we covered should make the airwaves on editorial merit, rather than be ghetto-ised in their own little slots.
England's loss was their first European final for 25 years
We'd convened a panel of highly respected female pundits for a two-hour discussion, which we called "Ladies First". Journalists Hazel Irvine and Sue Mott, Millwall FC director Heather Rabatts, and Olympic badminton silver medallist Gail Emms joined me to discuss everything from inter-gender conditions and football hooliganism to sports bra cup sizes.
It was certainly unlike any other regular edition of 5 live Sport - which is not to say we weren't discussing some of the same issues we'd cover on a regular weeknight. Any attempt I made to head down a "Heat" magazine-style debate on Wags at the World Cup was quickly diverted to a much more considered and informed conversation about managing expectations of success in South Africa next summer.
But where else would you have heard Gail - who's 16 weeks pregnant, and nervous of the changes taking place in a body over which, as an elite athlete, she's always had control - getting advice and reassurance from the USA's World Cup winning football star Brandi Chastain, and golfer Catriona Matthew, who won the Women's British Open just 11 weeks after giving birth to her second daughter?
The truth is that when women succeed in sport, whether it's as a performer or behind the scenes, they're often doing it while juggling the many other distractions of a so-called normal life - relationships, kids and so on. Even when, like Catriona, they've got a fantastically supportive husband who keeps the childcare going and even caddies for her, too.
And many of those stories are never told - largely because the women involved often don't think they're doing anything special.
I've been a judge for 14 years now on the Sunday Times Sportswomen of the Year Awards. They don't just celebrate the achievements of our brilliant elite stars - like last year's winner Nicole Cooke, who beat off amazing competition from fellow Olympic champions Becky Adlington, Rebecca Romero, Christine Ohuruogu and Victoria Pendleton - not to mention the Three Blondes in a Boat.
World and Olympic Champion Victoria Pendelton
But we also get to tell the stories of those behind the scenes - the PE teachers, coaches, administrators and volunteers who devote huge energy and love to their own sports clubs, and are often unsung in their own communities, let alone on a wider stage.
If that rings a bell for you, then you've still got time to nominate your favourite local heroine.
There will be some out there who'll argue that we don't need special awards for women, or indeed special programmes for women's sport, and I partly agree with that.
When you're as good as Jessica Ennis, Paula Radcliffe or Tanni Grey-Thompson, you can pretty much guarantee you're going to get the recognition you deserve. Even though they lost to Germany (as dominant in women's football as Tiger Woods or Roger Federer are in their sports), Hope Powell's England team got prime tea-time BBC TV coverage and double-page spreads in the broadsheet newspapers for reaching the final of Euro 2009. And after their all-conquering year, England's women's cricket team have been rightly celebrated - and I daresay that at least a few people now might correctly identify Charlotte Edwards as captain, and that probably hasn't happened since the days of Rachael Heyhoe-Flint.
Success should bring acclaim and glory - or at least the right to expect some non-patronising coverage in the media. But it doesn't always. In the meantime, I'm delighted to be waving the flag, and, even if it's only once every couple of months, putting Ladies First.