Now that's what I call interactive television
- 23 Jan 08, 02:02 PM
A short while ago, wandering through the bustling congress centre, I ran into Marc Benioff, the chief executive of software-as-a-service firm Salesforce.com, a company that expect to hit a revenue target of $1bn this year.
Robert was filming Marc not with a big video camera but a small Nokia mobile phone, that sent a live video stream of the interview to his website. So far, so ambitious. Now comes the stunner. While he was doing the interview, Robert saw live on his phone screen the comments and questions posted by his viewers.
Just to illustrate how it works: When Marc pulled me into the conversation, within half a minute Robert had live on his screen a reader's query about the BBC's video-on-demand policy. Robert asked me the question straight away, and as we continued talking about the mobile phone industry and video on the web, more BBC-related queries piled up.
Now that's what I call interactive television! Is it scaleable? Probably not. If the BBC were to do the same for an interview on say the Ten o'clock news, we'd probably be swamped by a deluge of questions.
But it clearly shows how the media landscape is changing and how quickly technology is developing. Even two months ago this would not have been possible.
Oh - there's still one drawback: The phone's battery allows for about 25 minutes of video streaming. Still, it was very impressive.
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