2012 Games to be put to the test
The release of the events timetable for the London 2012 Olympics marks a significant moment in the countdown to the Games.
Nearly all the milestones so far have been on the construction side of the project. And although progress has been impressive - 79% of venues are now complete - it is hard for the public, especially outside London, to get a sense of what the Olympics will be like.
It is certainly easy to forget that this is ultimately a sporting event amid all the topping out and floodlight ceremonies that have been going on.
But with the publication of the events schedule on Tuesday, all that changes.
Tickets go on sale in a month and people can now see for the first time what will happen when and where. As Lord Sebastian Coe told me in the interview above, this is the moment the Games come alive.
It is also the first time the public's appetite for the Games will be really put to the test.
These are a critical few weeks for Lord Coe and his organising committee. Around £500m - a quarter of Locog's overall budget - needs to come from the sale of tickets.
And there are eight million to sell, 6.6m of which go on sale on 15 March for a period of six weeks. Locog hope that releasing the timetable and pricing plan will give people a chance to work out what events they want to go to and what they can afford.
Locog insists it is a marathon not a sprint but organisers will hope there is a surge of interest in a month's time. If that happens, that will be the clearest sign yet that the demand for tickets will be high and that the pricing is right.
But while it will be no problem selling tickets to the men's 100m final - even at the eye-watering top price of £725 - or the swimming and track cycling finals, will people want to pay the highest price of £75 for a ticket to the badminton preliminaries?
The nightmare scenario for Lord Coe and Locog will be empty seats. And if that happens, they could be forced to emulate what organisers did in Beijing - i.e. bussing in groups of school children to ensure the Games do not fall flat.
Lord Coe acknowledges that no-one wants empty venues but remains confident that the ticketing strategy is right.
"We want people that look like they want to be there and accessible prices," he told me. "But we also have to recognise that up to a quarter of our budget depends on us being able to sell as many tickets as we possibly can."
The next two months will tell us whether Locog has got it right.