But you have to wonder whether the team in The Persuasionists have the wit to make it in the industry quite as far as their creator. Each week Jonathan will be giving us an insight into his characters' creative lives, starting today with the ideas pad belonging to Billy (played by Iain Lee, above). So, without further ado, here are...
Billy's Cockney Cheese Ideas
Find out how the team cope with marketing this particularly niche product tonight at 10pm on BBC Two - and watch a clip now to meet some of the guys.
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