Times' paywall - moment of truth
is director of OffspinMedia and a former Today editor
If you think the paywall debate has got nothing to do with you - think again. Whether the Times experiment works or not, it will probably change the game.
Whether you work for the BBC - whose journalism isn't free, as James Murdoch claims; it's paid for differently - or for one of the news organisations that's determined not to build paywalls, a player the size of News Corp experimenting with paid content is bound to have an effect.
Whether that effect is cutting the Times out of the national conversation (define that as you will) or enabling it to mount incisive investigations in the public interest ... we will see.