Event: Mainstream Media and the Distribution of News
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Tuesday 4 October 2011, Broadcasting House, London
'Mainstream Media and the Distribution of News in the Age of Social Discovery'
How social media is changing the production, distribution and discovery of news and further undermining the business models of mainstream media companies
The Reuters Institute for the Study of Journalism at the University of Oxford, with the support of the BBC College of Journalism, invites you to a discussion of this paper by Nic Newman, Visiting Fellow at the Reuters Institute.
Social media is beginning to rival search as a way to discover news content in the UK and, while Facebook is far and away the most important social network tool for referring traffic, Twitter has become crucial tool for journalists. It now plays a central role in the way stories are sourced, broken and distributed - contributing to a further speeding up of the news cycle.
News correspondents and columnists are gaining new authority and influence through their expert use of social media. Some are becoming 'network nodes', attracting significant audiences of their own - independently of their parent brands.
Social media has helped UK newspapers and broadcasters to gain traction around the world, but news organisations are becoming increasingly worried about the potentially disruptive effect of social media on their business models.
The research and conclusions of this paper focus primarily on the UK but are linked to discussions about the impact of the rise of social media elsewhere. Nic's findings offer an important contribution to understanding the implications of these changes for the quality of news and the future of journalism.
Tuesday 4 October 2011
6.30pm - 8pm
The Council Chamber
BBC Broadcasting House
Places for this event are limited. If you'd like to attend, please email email@example.com.