ASDA's Mad Hatter's Tea Party

Digital Content Producer

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For the twelfth year running, our fantastic friends at ASDA are once again supporting BBC Children in Need by selling a fantastic range of their own merchandise and products.

Mathew Horne as the Mad Hatter

This year, they're encouraging everyone to get busy in the kitchen and start baking a selection of delicious cakes, biscuits, cupcakes and cookies - and then to throw a Tea Party or Bake Sale in order to raise much-needed funds for BBC Children in Need!

Alex Jones as the Queen of Hearts

In order to encourage people to get involved, ASDA have asked some of their fantastic celebrity friends to hold a Mad Hatter's Tea Party - on this page, you can see pictures of Gavin and Stacey star Mathew Horne, The One Show presenter Alex Jones and Eurovision favourites Jedward getting into the spirit of things!

Using the theme "Show your spots, let’s bake lots!", ASDA is offering its shoppers and colleagues exclusive baking goodies to buy, as well as t-shirts and Pudsey and Blush treats, with a percentage of every sale going straight to BBC Children in Need, helping disadvantaged young people across the UK.

Jedward as Tweedledum and Tweedledee

Visit our ASDA partner page to see exactly how they've helped us over the past few years, and to get a sneak preview of some of the amazing items you can pick up in your local branch. Thanks so much, Team ASDA - we're raising a cup of tea and a slice of cake to you!

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