Elbow's Olympic theme "First Steps" to raise money for BBC Children in Need

Digital Content Producer

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Elbow's Guy Garvey with the BBC Philharmonic Orchestra

 

By now, you've probably already heard the stirring piece of music that accompanies the BBC's trailers for its Olympics programming. The piece of music is called "First Steps", and it was specially composed by the Manchester band Elbow for the BBC's coverage of London 2012.

Well we're delighted to be able to confirm that the theme is available to download right now, from selected online retailers (see below). And we're even MORE delighted to confirm that BBC Children in Need will benefit from every copy of the single that's officially downloaded!

First Steps is available as a two-track digital download - the full six-minute version of the song, and the four-minute edit that was premiered on Chris Evans' Breakfast Show on BBC Radio 2 on Friday 27 July.

Elbow have waived all fees and royalties from the digital download and the retailers have waived all profits from the release. A huge thank you to them all for being so generous!

A special behind-the-scenes video has also been released, showing the making of the song (featuring the BBC Philharmonic Orchestra and the NovaVox Gospel Choir) and the inspiration behind the memorable animated trailers currently being shown on BBC TV. Watch the video by clicking here.

You can download Elbow's "First Steps" NOW by clicking any of the following links:

Amazon

Sainsbury's

HMV

7Digital

Tesco

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Comments

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  • Comment number 21. Posted by BBC CiN Paul_Host

    on 14 Aug 2012 14:44

    Please try to keep things civil on here, everyone - thank you!

    With regard to the question about producing a physical single - this wonderful act of generosity by Elbow isn't BBC Children in Need's annual charity single release, it was something very kind that the band chose to do for us in addition to our usual fundraising activities (there will, of course, be a 2012 charity single released to tie in with our Appeal Night on November 16th).

    In order to maximise the amount of profit that would come to us, the decision was taken to release the single as a Download only - costs of manufacturing and producing a CD single would have made it financially impractical.

    We're still waiting to hear about the question of Downloads outside the UK. We BELIEVE that we're only able to offer the single to download in the UK, as it's an international rights question (in other words, we don't have the right to offer it to people overseas). But as soon as I get clarification on this, I will let you all know.

    Thanks once again everyone - we hope that those of you who are able to (!) have been able to download Elbow's track from one of the websites listed above. And a big thanks once again to Elbow and the online retailers who agreed to waive their fees in order to help raise money for BBC Children in Need.

  • Comment number 20. Posted by Daryll

    on 12 Aug 2012 12:30

    With great respect bobsbadday I can read perfectly well. You need to understand English, I know I can download it, I was asking why I cannot BUY it. As in BUY it over the counter as a single! You need to chill out and stop trying to be a Moderator. Its up to the BBC to justify their reasons NOT YOU.

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  • Comment number 19. Posted by bobsbadday

    on 11 Aug 2012 17:21

    @ 2,3,4 and 5 - Stop moaning about itunes, just d/l it from somewhere else and put it in your itunes later - Pathetic.

    @ 17 - Seriously?. You're seriously not going to buy it on the sole basis that it's not available in the format you usually buy music? - The mind does in indeed boggle as to how anyone can have this sort of mindset.

    @ 18 - What on earth are you talking about, scroll up, there are 5, i'll repeat that...5, links to sites you can buy it from on this web page. You don't have a clue how to read a web page.

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  • Comment number 18. Posted by Daryll

    on 10 Aug 2012 15:21

    If the idea is to make money for Children in Need why cant I BUY it? Its a great tune, its infectious but I want to buy it! You dont have a clue on how to make money!

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  • Comment number 17. Posted by Jacob

    on 10 Aug 2012 11:58

    This is a shame... it's a fantastic track and I'd like to buy it (and support charity).

    Unfortunately, I either buy physical media or download singles from iTunes - and neither of those options are available!

    The mind boggles...

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  • Comment number 16. Posted by BBC CiN Paul_Host

    on 10 Aug 2012 11:04

    Hi guys,

    Don't want you to think that we've forgotten you. We're currently waiting for answers from various different departments/organisations on the questions that have been asked - as soon as we hear back, we'll let you know.

  • Comment number 15. Posted by Brmcveigh

    on 10 Aug 2012 02:29

    Repeat question 1-how do you download the single if you are not in the uk?

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  • Comment number 14. Posted by Bigglesof266

    on 8 Aug 2012 09:59

    Pps fed up with moaners. Someone does something nice and what happens - they get criticised. Even if profit goes to LOCOG, so what! Anyway not sure how LOCOG can make a profit from a piece of work commissioned by the BBC for its Olympic coverage.

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  • Comment number 13. Posted by Bigglesof266

    on 8 Aug 2012 09:27

    Ps waiving profits does not mean that you dont cover costs

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  • Comment number 12. Posted by Bigglesof266

    on 8 Aug 2012 09:24

    If you set up the tesco download manager it will take it straight into iTunes for you.

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