Pixie Lott - 'Turn It Up'
Can I ask an awkward question? I was just having a look at Pixie's chart record, principally to double check exactly how many singles off her debut album 'Turn It Up' have charted. Assuming this does well, it'll be the fifth, but what's striking is the pattern of peaks for Pixie's previous hits.
'Mama Do' and 'Boys And Girls' got to No.1, which is great, really gets an artist off to a cracking start, a one-two like that. Then 'Cry Me Out', the mature '50s ballad, got to No.12. That's fine though, it definitely found her a new audience, and probably not among the most tradionally single-friendly of people (hi Mum!).
Then, a definite mis-step: 'Gravity' - aka The Song That Tried To Re-Write 'No Air' - came out either as an attempt to cash-in on Gleemania (they did 'No Air' too, y'see), or an attempt to further convert new audiences. This time, the target must have been fans of overwrought power ballads that sound like other, recent overwrought power ballads. It peaked at No.20.
So, is it all over for Pixie Lott?
(No video. Ad cooties)
Now, it'd be easy to conclude that everyone who wants the album has probably bought it, and that these chart placings are merely a sign of a saturated Pixie market (other signs include water-spoiled fairy shoes, a nectar-juice stall on its side, and several crying nan-sprites, looking at the ruins of their sodden human-cakes).
But if that's the case, why release a fifth single? It's not like Pixie is still an unknown, up-and-coming kind of artist, not with platinum album sales. She's been on almost every telly show going, and this, to be frank, is gonna struggle to get her on any of the other ones (she's already been on Loose Women, before you ask).
'Turn It Up' is a perfectly good album track, notable only because at no point in the presentation does Pixie stop singing. Have a listen, it's a seamless carpet of human voice. I tellya, she must be GASPING FOR AIR every time she does it live.
But as a fifth single from an already-succesful breakthrough album, it's pointless, and worse, might even allow chart-statisticians such as myself the chance to put together a compelling argument that she's failing, when she could be off recording some new, different, amazing songs and preparing to kill us all with brilliance.
Download: Out now
CD Released: June 7th
Unreality Shout says: "It's the kind of groove I've heard a million times when someone's trying to pitch a new girl group."
The Beat Review says: "I think this girl needs to take a break and do some recordings for a new album, eh?"
Music Is My King Size Bed says: "She's fresh faced and super talented."