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David Guetta ft. Kid Cudi - 'Memories'

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Fraser McAlpine | 10:00 UK time, Friday, 2 April 2010

David Guetta

Is David Guetta going for some kind of filth award or something? The last single - the one with Akon - was so riddled with cusswords it had to be released with two different titles, and now here's Kid Cudi soiling an otherwise very perky re-tread of Fatboy Slim's 'Right Here, Right Now' with further trips around the English language's swearier back alleys. Is this sort of thing strictly necessary?

Well clearly yes. It's a bit like when Lily Allen's first album came out, and people were clamouring for a clean edit they could play to their children, who were hearing the sanitised versions of her songs on the radio and getting quite into her sugary pop confections, oblivious to the pool of warm vinegar under each one.

"Why, Lily?", concerned parents would wail "will you not release a special child-friendly version of your album? Especially that song about your brother doing unspeakable things in his room all day. My eldest does love it so!"
And Lily, being Lily (and right) would just say "I didn't make it for children." and that would be that.

(Can't show you the video, for obvious reasons)

This song has earned its swears for two important reasons.

One: it's designed for club use. It has been created to be at its best when played late a night in a hot sweaty environment where humans of a certain age gather to raise a ruckus. Children will not be expected to be there, and if they are there, it's not David Guetta's fault.

Two: It's a song about remembering doing crazy things late at night. But not crazy like putting sugar in your salt-shaker. No these crazy things are so crazy that they actually demand some form of therapy for poor Kid Cudi, so that he can get over them.

When things are so crazy they start to mess with your mental health, I would say you're probably allowed to let rip with some ripe language. But again, not in front of the kiddiwinks.

Also, any song which effectively surrenders sense just as the chorus kicks in, preferring to burble "hey hey!" and jibber and coo, while stirring strings whip up a mini-tornado of sound, is probably a song worth having around. It's not even calling women offensive names.

And if you're still not convinced, remember Mr Guetta did also give us that nice song with Kelly Rowland. So he's clearly not all bad.

Four starsDownload: Out now
CD Released:April 5th
BBC Music page

(Fraser McAlpine)



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