Timbaland ft. Katy Perry - 'If We Ever Meet Again'
A prediction: A year or two from now, when we're all bickering about Foosh Ban Tambulance and their amazing/annoying debut album, someone will say something to remind everyone about this song. It will have been a big hit by then, people will have heard it in a huge variety of different situations and it'll have become intertwined with their memories of 2010 like bubblegum on an mohair jumper.
However, rather than causing a spontaneous round of delighted joyclaps, remembering this song will cause nothing more than a sudden lack of eye contact and maybe an embarrassed cough, as if everyone is re-experiencing a recent trauma.
Well, that or the delighted joyclaps after all. What am I, psychic?
(Here's the video. Why does it have a plot? Is the plot as entertaining as Tim and Katy pulling faces at each other? It is not.)
The reason I say this is that this is not a song which will be well served by becoming a hit record. It sounds like a hit record. It's hookier than Peter Hook's fishing tackle box. It's dancier than Funky Friday in an ant's nest. It's got that instant sing-along, everybody join in thing in spades...no shovels...no, WHEELBARROWS.
The chorus is instantly memorable and repeated many, many times, so it'll become absolutely hard-wired into everyone's brainial cortex very quickly. Tim's autotune warble and Katy's hooting moo suit each other rather well, and it looks and sounds as if everyone involved had a brilliant time making it. None of these things are the problem.
The problem is, it is going to drive everyone bonkers. After repeated exposure, that chorus outstays its welcome in the mind. Imagine coming across the song in a shop, fresh from hearing it in another shop, and starting the day with it on the radio, and ending the day with it on the TV...tempers are going to fray. Pencils are going to snap, crockery will smash, people on the bus will get into arguments, arguments will develop into feuds, feuds into open warfare.
It's basically the end of civilisation as we know it. But hey, at least we'll go out singing.
PS: The extra little bit at the end? The DVD extra? No.