JLS - 'Everybody In Love'
WARNING: This review may contain shameless plugs for a music event called Switch Live, which is happening next weekend. See if you can spot them.
In the career graveyard of failed boybands, forgotten girlbands and why-don't-people-love-me-any-more solo singers, the name JLS reverberates like a smashed plate in a cathedral. They're an old-fashioned boyband who are carving a name for themselves in a pop landscape which claims to no longer need old-fashioned boybands, unless they are actually old. And even then, you basically have to be Take That or you're nobody.
"Surely", the whisper goes, "if JLS can do it, then WE can do it! All we have to do is BELIEVE, and OUR TIME WILL COME. Today, the graveyard, tomorrow, Switch Live. And then the world will feel the mighty power of BOYZENDORFER!"
Now, I do not pretend to understand why JLS's old-school moves are winning through where other acts have not - apart from that whole TV talent show endorsement thing, obv - but while they're putting out high quality softypop like this - and appearing at Switch Live - I can't say I'm all that bothered.
And it's not like there's no attempt to make this sound fresh. Those fingerdrums are an unusual embellishment for an open-hearted, soppy, anthemic pop song like this, and they really work too. Their job is to be the salt in the cake recipe, a contrast to the supersweet harmonies which prevents the whole endeavour from inducing a sugar coma in the casual listener.
It's still a really sweet song though. It would definitely sound amazing live - at Switch Live, for example - with an auditorium full of people yelling "everybody in love, gwan put your hands up" and throwing their arms around with total abandon and glee. Why, something like that would possibly be the most exciting thing to ever happen ever, wouldn't you say?
Well, the most exciting until Boyzendorfer rock Switch Live 2010, that is.
PS: Here's a special extra thing to apologise for all the Switch Live stuff. If you're a fan of rave-inflected Enrique-but-not-boring pop music, you could do worse than have a listen to 'Breathing Your Love' by Darin ft. Kat DeLuna. He's very big in Sweden, which should be recommendation enough.
PPS: Switch Live.