VV Brown - 'Game Over'
It does seem like a slightly unfortunate title for the fourth track of VV's album campaign - after three singles and an album that, while picking up a bit of a cult following, didn't exactly have massive chart success, it does make you wonder if it's actually game over for her if this one isn't a hit.
By rights it should be - a hit, I mean, not game over. The problem is, I said the same thing about 'Crying Blood' and 'Leave!' as well, and the music-buying public in general didn't seem to agree. They were far too busy buying Noisettes records instead.
(Here's the video. Somebody please pay this woman some attention, before she explodes.)
Once again, there is a lot to love here - the bombastic opening that wastes absolutely no time in blowing your ears right off, the super-catchy "oh-oh-oh no!" refrain underneath the chorus, the line "my heart may be drunk, but my mind is sober" - so it's clear that if the game is over, she has no intention of going quietly.
What I like most about this song is the sense of ongoing invention - with its overstated preposterousness and its retro-funkiness, it's recognisably the work of VV Brown without sounding like any of her other singles.
But even if you're not familiar with her other tracks, it still sounds like a great pop song, because it's got all the key themes you'd need - noise, catchiness, and a collection of damning lyrics about an ex-boyfriend. Those are perfect pop building blocks, right there.
Is this going to be the one to turn things around for Ms Brown? I have my doubts, but I'd like to think it could. It certainly deserves to.