Are you #Curious4Comedy?

Friday 15 November 2013, 10:00

Nigel Smith Nigel Smith Interactive Editor

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News Quiz regular Miles Jupp explains how to get Radio 4 to send you great comedy clips.

The depth and breadth of Radio 4’s output is one of the things that so delights our audience. The sheer variety of programming means that the schedule is packed with surprises, whether it’s Orson Welles talking to HG Wells or a documentary about Danger Mouse.

The flip side of having so many great programmes is that many people who’d be interested in them might not even know they exist. Mitchell and Webb Curious

As the marketing campaign for Radio 4 comedy runs for three weeks from 16 November on TV and radio, an experimental digital feature will be trialed for the first time at the BBC, called #Curious4Comedy. Its aim is to highlight the cream of Radio 4's award-winning comedy output to audiences who might not know about the breadth of our content and the range of comedy that we broadcast.

When people tweet with the hashtag #Curious4Comedy, they will receive a tweet with a randomly selected 'lucky dip' clip of some current Radio 4 comedy from shows including That Mitchell and Webb Sound or The News Quiz.

Andrew Maxwell Curious

This neat idea is a result of a Digital Challenge Day which was organised by the BBC’s Digital Marketing Lab. This Radio 4 initiative was held in July when we invited around 20 digital agencies to BBC’s New Broadcasting House to come up with new ideas to get listeners engaged with Radio 4 in the digital world, especially those who would probably love Radio 4 content if they knew about it.

The 'winner' was an agency called Poke, and they have been developing their idea with the Radio 4 marketing and digital teams for the past few months. The outcome is #Curious4Comedy.

If this is successful, we might roll this out on a longer term basis, and to cover other genres than comedy, but for now, this is a three week trial to run with the comedy campaign.

This is about us reaching out to new audiences, to those people who love comedy and the talent on Radio 4 but might not know that Radio 4 is such a comedy powerhouse.

Find out more about #Curious4Comedy

Discover some hilarious clips in our Comedy selection

Explore Radio 4 comedy
And a wealth of laughs on 4 Extra


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  • rate this

    Comment number 1.

    When you say' trail' do you mean trial?
    What about those of us who are wondering why there is a # in front of Curious and how do you pronounce that?

  • rate this

    Comment number 2.

    @Ade.... Typical "trolling"!...

    Oops "this is a three week trial to run with the comedy campaign", this is the only statement I can see with this word in, this is correct surely??

    The reason there is a '#' in front of this is for people that use Twitter, a social medium for the public to use.

    You would use the '#' to enhance the popularity of the statement after it.

    For example if every one use #adeisatroll this would move up a scale and eventually would become popular, and may even "trend" worldwide .

    "How would you pronounce that"... Easy you would literally say 'Hashtag curious for comedy'

    Anyway, hope this helps a little!


  • rate this

    Comment number 3.

    Sigh. Twitter.

    Presumably someone knows about comedy and personal taste?
    A sampler is a stupid idea.
    The "Comedy of the Week" Podcast is already exactly that. And is as miss and hit as you might expect.
    Sadly a waste of time.
    And if you ask me again to do something with my Twitter feed, I'll tell you exactly where I think you can stick your cuttlefish.


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Find out about this year's panel and theme