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The RAJAR listening figures are in

Thursday 2 August 2012, 12:31

Roger Wright Roger Wright Controller, Radio 3

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The Rajar listening figures. A picture by Adam Bowie.

Radio 3 has 2.04 million weekly listeners - compared to 1.9m last quarter and 2.17m last year. The network's share is 1.2%, from 1.1% last quarter and 1.3% last year.

So the discussion goes on... Is London empty or busy? Traffic getting easier or building again? Airports busier than ever with people leaving the UK or coping with arrivals? Museums and galleries visitors down on their normal numbers over the summer or doing well because of the bad weather?

At the BBC Proms we have still been attracting large audiences, even for the some of the less well known repertoire. It will be interesting to see what our final percentage attendance will be, but I suspect it will again be above 80% and when the Royal Albert Hall (capacity of over 5000) is packed for composers Gudmundsen-Holmgreen and Langaard you know that the Proms vision and the festival's unique audience are alive and well.

My mind turned to figures this morning as the radio industry listening for April to June was just announced. The Radio 3 figures have risen, mainly due to significant increases in our morning programmes, Breakfast in particular.

Of course, as I always say, our listening figures are only one measure of success. However, it is gratifying to know that, given the pressure on everyone's time and the increasing choices about how we spend it, the Radio 3 audience remains so loyal and that new listeners continue to discover the station.

Roger Wright, Controller of BBC Radio 3 and Director of the Proms

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    Comment number 1.

    >>The network's share is 1.2%, from 1.1% last quarter and 1.3% last year.

    The BBC's figures seem to be different from the ones published on the RAJAR website, which give the share this quarter, correctly, as 1.1% (more precisely 1.102%), a fraction down from the previous quarter (also recorded as 1.1% but more precisely 1.119%).

    And last year the figure was 1.2% (1.242%) not 1.3% - they were looking at the March 2011 quarter, not the June one, I expect.

    And in case anyone thinks 0.1% doesn't matter :-) - it is one tenth of one percent of well over one billion, which amounts to over a million listening hours per week, which is quite a lot for Radio 3.

    >> The Radio 3 figures have risen, mainly due to significant increases in our morning programmes, Breakfast in particular. [...] it is gratifying to know that, given the pressure on everyone's time and the increasing choices about how we spend it, the Radio 3 audience remains so loyal and that new listeners continue to discover the station.

    Yes, but ... the reach had sunk rather low last quarter, hadn't it? (1.902m) And it was only 2.038m this quarter which is a bit lower than it was last year (2.174m). Same with the Breakfast figures. So you may have got some new listeners this quarter, or perhaps some of the old ones have come back.

    But since your current strategy has been to attract new listeners, there isn't any real improvement in the figures yet. Still, Proms quarter to come so perhaps that will be a bit more promising.

    My summing up here, Roger, if you haven't already seen it ;-) :

    http://www.for3.org/forums/showthread.php?2097-Latest-RAJARs&p=191065#post191065

 
 

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