Monday 8 October 2012, 13:03
Radio broadcasting in the UK will turn 90 later this year. It has remained in rude health through a combination of content and technological innovation. Earlier this year, Radio 1's Hackney Weekend 2012 and the Radio 3 Proms showed how BBC radio stations are becoming fully multimedia brands that provide not only a great listen but are increasingly visually and socially engaging.
2012 has also seen a step change in the number of people listening to and watching our content on mobiles and tablets. For example, during the week of Radio 1’s Hackney Weekend, 34% of browsers visiting the site came via mobile and tablet. In the week when traffic to the Proms site peaked, 20% of browsers accessed the site via tablet. Last month saw an 88% year-on-year increase in reach to our mobile optimised sites. This was anticipated by the overall strategy for BBC Online announced in 2011.
Today we've launched BBC iPlayer Radio. It brings together iPlayer and the radio station sites to create a new BBC home for radio within iPlayer across PC, mobile and tablet.
You can find BBC iPlayer Radio by:
See Andrew Scott's blog post for details about the new features that you'll find in iPlayer Radio. This video shows key features of the smartphone app. As always, we welcome your feedback.
BBC iPlayer Radio provides a platform on which we will be developing radio stations as fully multimedia brands. So that as well as listen, audiences can watch, share and engage with the BBC radio content they love.
Our next steps will focus on making live radio more interactive, making it easier for people to enjoy the BBC's vast audio archive and strengthening radio's position as the number one place for discovering music in the UK.
Join the discussion...