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Friday 7 December 2012, 10:56

Mark Kermode Mark Kermode

The multiplex giant Cineworld acquired the Arthouse group Picturehouse this week. Is this good news or bad?

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  • rate this
    +1

    Comment number 1.

    If Cineworld's unlimited card is accepted in the Picturehouse cinema's then that's excellent news for me. I get very angry when I can't see foreign and arthouse films at Cineworld. Hopefully this is the case and my anger will desist!

  • rate this
    0

    Comment number 4.

    I can't say I'm not concerned. I love my local Picture House and has been the place I have seen so many of my favourite films.

    I think they can learn from the loyalty of the art house crowd that Picture House gets. It's not about getting a large numbers of bums on seats but getting those that do go to return time after time. I hope this idea can spread to areas that have yet to have this and CineWorld will be able to bring them the opportunity.

    The main worry I have is that by using the Picture House brand is used as a vehicle to bring mainstream films to the loyal art house crowd and then everyone has less choice.

    I suspect if times get tough for CineWorld - it's the art house crowd that'll suffer first.

  • rate this
    0

    Comment number 5.

    @ Cieranblonde

    From Picturehouse's website: "Your membership will not be valid at Cineworld cinemas and, likewise, the Cineworld Unlimited Card will not be valid at Picturehouse cinemas."

  • rate this
    0

    Comment number 6.

    Cieran, I don't believe you'll be able to use your Unlimited Card at Picturehouse, and similarly, Membership for Picturehouse does not translate to receiving any benefits at Cineworld, that's what I read anyway.

    I am a Cineworld Unlimited user, and for it is, I find it fantastic value. I wouldn't be able to see as many films as I do without it, because cinema prices I find are extortionate. Fortunately, living in London there are many Cineworld cinemas, and whilst some are pretty dreadful (Wood Green, Shaftsbury Avenue at Trocadero), there are others such as Haymarket which are perfectly acceptable and do cater for less mainstream films. I was very happy that I was able to see A Royal Affair there.
    What Cineworld could learn is a duty of care towards cinema goers. I saw End of Watch the other day, and as the film started the main lights were still on, and remained on for about 5 minutes whilst people got out of their seats to find a member of staff. Further, they could improve the experience of visiting the cinema by having soundproof walls, so I needn't be bothered by the sound of the film playing in the adjacent screen.
    I don't have a big problem with Cineworld as much as I have a problem with people breaking the Code of Conduct, but little things like that would improve matters. I don't really care about food or beverages because I don't go there to stuff my face with overpriced snacks or drink overpriced bottles of beer.
    I wish the new venture well and that Cineworld and Picturehouse stay true to the statements laid out in their press releases.

  • rate this
    0

    Comment number 7.

    As long as they keep to there word about keeping the status quo then i think most regulars of picture houses would be happy...but...wanting to "learn from them" as Cineworld says brings deep uncomfort in places im not going to comment on. I would say they should learn to show more independant/foreign cinema, more films which are not just about people in tight spandex which might appeal to those who are repressed in that kinda way...wink wink...nudge nudge and no more remakes from the past. I am currently trying to find some substance to forget they are remaking robocop. I am cynical thou that they will learn and withen time, the mainstream movies will take over and it will be the usual multiplex fodder. Lets hope they do learn thou, because multiplex cinemas will get better for doing so.

    P.S - Odeon is better. ;-)

 

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