Kabul: City Number One - Part 9

Thursday 27 May 2010, 20:08

Adam Curtis Adam Curtis

Tagged with:

1-2-3-4 - WHAT ARE WE FIGHTING FOR?

On November the 4th last year Paula Loyd, a cultural anthroplogist attached to the US army, was interviewing an Afghan man in a small village in southern Afghanistan.

As she asked him about fuel prices he suddenly poured petrol over her from a jug he was holding. He then set her alight.

Paula Loyd had a guard nearby. He shot the Afghan man in the head. Loyd died of her burns and the guard has been convicted of manslaughter.

Paula Loyd was an idealistic young American who wanted to help solve the chaos that had resulted from the invasion of Afghanistan - chaos that she believed resulted from inflexible dogmatism on both sides of the conflict.

Here is some video of her on a panel at the Woodrow Wilson International Center for Scholars in June 2006.

In order to see this content you need to have both Javascript enabled and Flash installed. Visit BBC Webwise for full instructions. If you're reading via RSS, you'll need to visit the blog to access this content.

Paula Loyd's horrific death brought into the open an extraordinary project she was part of. It had been set up by the American military to try and change the way both sides in the Afghan conflict see each other.

It is called The Human Terrain System.

The idea is simple. Instead of concentrating only on fighting on the "physical terrain" - the cities, deserts and mountains of Afghanistan - the aim is get inside the minds of the Afghan people - the "human terrain" - to find out how they see the world, how they think and feel. And then, with that knowledge, to exploit and control this "human terrain" by engineering new ways of thinking inside the minds of the Afghan people.

The project was created by an American anthroplogist with a fantastic name.

Montgomery McFate.

She was born in 1966. Her parents were counterculture radicals in the heart of the experimental art scene in San Francisco so she is very much "second-generation cool". She became a punk in the Bay Area in the early 80s.

Back then she was called Mitzy Carlough. Here is a picture of her in the 80s - from a website about Mitzy created by one of her friends.

mitzy.jpg
And here is Montgomery McFate as she now presents herself on her website.

mcfate.jpg
Montgomery grew up to be a serious anthropologist who liked to study conflicts. In the early 1990s she says that she went and studied the Provisional IRA and the British soldiers in Belfast. And wrote a thesis about how they saw each other.

Then in 2004 she was studying the American army and she became convinced that one of the reasons for the disasters in both Iraq and Afghanistan was because there weren't any anthropologists in the military.

There was no-one to tell the soldiers and the generals why the insurgents were attacking them. There was absolutely no understanding of what anthropologists call "the social and cultural knowledge" of their adversaries.

So Montgomery McFate decided to rectify that. And in 2005 she went on the attack. She wrote an article for The Military Review called "Anthropology and Counterinsurgency: the Strange Story of their Curious Relationship".

In it McFate brilliantly took apart the academic discipline of anthropology and its pompous pretensions of neutrality. She went back into its history and showed how anthropology from the very beginning had evolved as a intellectual tool to consolidate Britain's power in its Empire.

One of the discipline's most famous pioneers, Bronislaw Malinowski, had explicitly stated that anthropology should be used to solve the problems faced by the rulers of the empire including those posed by "savage law, economics, customs and institutions"

Here is Malinowski studying a problem posed by a man in a wig. It is from his "Sexual Life of Savages in North-Western Melanesia"

malinowski.jpg
And from then on - as McFate showed - anthropologists became the handmaidens of power struggles, espionage and treachery throughout the 20th century.

Here is the legendary Sylvanus Morley who discovered lost Mayan temples in the jungles of Central America.

morley2.jpg
He had worked as a spy throughout World War One for the US government, using his fieldwork as cover. And here is the vast temple in the Mayan jungle that he uncovered.

temple.jpg
Then in World War Two many anthropologists joined the Office of Strategic Services - the predecessor to the CIA. The most famous was Gregory Bateson who used his ethnographic knowledge to produce "black propaganda" in the Pacific.

Bateson was also allegedly involved with experimental psychological warfare experiments later - in the Cold War. These included MK-ULTRA and its mind control experiments.

While Bateson's wife, Margaret Mead, used her knowledge to help create a psychological warfare training unit for the Far East.

meadsamoa.jpg
And Mead's alleged lover - another anthropologist, Ruth Benedict, did a fascinating study of the Japanese mind. She convinced the senior US military commanders and President Roosevelt and President Truman that the Japanese were "culturally incapable of surrender" and would fight to the last man.

Then there was the extraordinary Colonel Edward Lansdale. He was an advertising executive who invented what he called "psywar" when he almost singlehandedly stopped a communist takeover of the Philippines in the 1950s.

lansdale.jpg
To do this Lansdale employed anthropologists to research into the fears and beliefs of the Huk rebels. He then used the information ruthlessly to create more fear. He described how he used the terror of vampires.

"One Psywar operation played upon the popular fear of asuang, or vampire. When a Huk patrol came along the trail, the ambushers silently snatched the last man of the patrol.

They punctured his neck with two holes, vampire fashion, held the body up by the heels, drained it of blood, and put the corpse back on the trail.

When the Huks returned to look for the missing man and found their bloodless comrade, every member of the patrol believed that the asuang had got him and that one of them would be next"

Lansdale said these techniques were incredibly effective.

But it was in Vietnam that anthropology, along with many other academic disciplines, truly became the handmaiden of power.

Anthropologists, psychologists and sociologists designed vast programmes of social engineering and psychological manipulation. The aim was to change the way the Vietnamese peasants saw the world - and out of this create a new loyalty to the American vision of building a capitalist democracy in South Vietnam.

And out of that came Project Camelot. It was an attempt to build a system that could be applied anywhere in the world, inside any developing country that was fighting an insurgency. It was, the Pentagon said -

"A general social systems model which will make it possible to predict and influence politically significant aspects of social change in the developing country - by understanding the sociological and anthropological characteristics of the people involved in the war."

In 2005 Montgomey McFate saw these ideas as the model for what anthropology could do for American foreign policy in a war zone.

And that is what she re-created in the Human Terrain System.

Here is part of a film the Pentagon made in 1968 which explains how this universal model of psychological manipulation can be applied. It is set in a fictional country called Hostland. The film implies that it is a Latin American country - because at that time the US military were worried by Chile. But everything in it can equally apply to the American fears about Afghanistan today.

In order to see this content you need to have both Javascript enabled and Flash installed. Visit BBC Webwise for full instructions. If you're reading via RSS, you'll need to visit the blog to access this content.

Montgomery McFate believed that that experiments in Vietnam back in the 60s had failed because of the rise of the anti-war movement. The protestors said academic knowledge was being used to control, enslave, and even annihilate many of the people they studied. As a result anthropologists gave up and retreated into their Ivory Tower.

But there were other problems with the experiments of the 1960s. Problems that have been forgotten about - but are fascinating in their implications for Afghanistan today.

The fact is that the programmes created by the anthropologists in Vietnam had a strange logic built into them that led them not to help the American war effort but actually to undermine it and corrode it in a fundamental way.

It happened because the basis of all anthropology is "cultural relativism" - the idea that the way individuals think and what they believe has to be seen in terms of their own culture. The founding father of Anthropology was Franz Boas - and in 1887 he defined it:

"Civilization is not something absolute, it is relative - and our ideas and conceptions are true only so far as our civilization goes"

In other words the Western idea that democracy is a universal principle that should spread across the world might be an ethnocentric fantasy.

But that is exactly what the Americans were fighting for in Vietnam. And what we are fighting for today in Afghanistan.

Back in the nineteenth century the European empires were happy to accept the local cultures and use anthropological knowledge to manipulate and control them. They were secure in the knowledge that they were superior to the "savages"

But now the Americans want everyone to be like them.

In Vietnam the anthropologists and other academics became a central part of what was called the Pacification Program. It set out to gather vast amounts of anthropological and sociological data about the Vietnamese people. The academics and the military then designed schemes that would not only engineer social change, but also alter "the inner belief structure" in the minds of the Vietnamese peasants.

The Americans had started by building what were called "Strategic Hamlets". These were new model villages that were designed not just to keep the peasants safe from the Vietcong - but also to psychologically transform the villagers into new kinds of model democrats.

The thinking was driven by simplistic psychology - behaviourism - that said that new environments would create new people. But they failed because the Vietnamese peasants hated being relocated and trapped inside compounds in the middle of nowhere.

In the face of this, anthropological thinking began to take over. Instead of trying to turn the peasants into Americans, the anthropologists said, the programmes should take the traditional culture and use it to create a new kind of nationalism and national unity to combat the communist inspired unity in North Vietnam.

Here is a great report from 1967 about the psychological warfare programme - psywar. Its about the Rural Spirit Drama Troupe - a group of Vietnamese entertainers created by the Americans to try and connect the peasants with their (supposed) national myths and evoke a new sense of national unity.

In order to see this content you need to have both Javascript enabled and Flash installed. Visit BBC Webwise for full instructions. If you're reading via RSS, you'll need to visit the blog to access this content.

But as the reporter points out - it is hard to make such a programme work when you are bombing and strafing the very same villagers because you think there might be Vietcong hiding in their village.

So the anthropologists went further. They set out to create a full-blown revolutionary nationalism in South Vietnam. But as they did so they they began to move away from any ideas of modern democracy and towards something rather strange and sinister.

A new organisation was created called CORDS - Civil Operations and Revolutionary Development Support. It set out to create thousands of "Revolutionary Development Cadres". These were young South Vietnamese men who were organised into political cells that were direct copies of the revolutionary communist cells of the Vietcong.

The members of the cadres were then taken to special schools set up by the CIA where they were educated in a strange, mystical nationalism. It was an odd mish-mash of elements of Vietnamese history and magical myths and beliefs also from Vietnam's past.

It was cultural relativism in action. Those running the Revolutionary Development Program were arguing that you can only create a national identity with the things from the culture that will bind and inspire the people.

Here is a film of one of the schools - and a fantastic piece of footage of the passing out parade. It is held at night. The man presiding is the South Vietnamese Prime Minister Air Vice-Marshal Ky. As the reporter says, the parade is like a proto-fascist rally, the very thing that America had fought and defeated in Europe only twenty years before.

In order to see this content you need to have both Javascript enabled and Flash installed. Visit BBC Webwise for full instructions. If you're reading via RSS, you'll need to visit the blog to access this content.

At the same time the Americans running the war were also coming to accept that widescale corruption was a central part of the political culture of South Vietnam. They gave up on any idea of turning the country into a modernised democracy. They had to - because it was the only way of stopping the increasing terrorist bombings and shootings in the heart of Saigon.

The central figure was the Prime Minister - Air Vice-Marshal Ky. Here are some frame grabs of him in his preferred fashion choice.

ky.jpg
Marshal Ky had little interest in democracy. He was also an admirer of Adolf Hitler. He took power in 1965 at the point when American attempts to pacify South Vietnam had failed utterly. Vietcong terrorists were letting off bombs all over Saigon - even in the US Officers Club and the US Embassy in the heart of the city.

Ky told the Americans that he would stop this by being "a strong man". He did this by reviving a vast intelligence network created in the 1950s under the old French colonial regime.The organisation was euphemistically called the Office of Social and Political Study. It literally paid hundreds of thousands of people to be spies. The only problem was that it cost a fortune - but those in charge in the government funded it by smuggling heroin.

Here is a description by Alfred W McCoy in his wondeful book - The Politics of Heroin:

"With profits from the opium trade and other officially sanctioned corruption, the Office of Social and Political Study was able to hire thousands of cyclo-drivers, dance-hall girls ("taxi dancers"), and street vendors as part time spies for an intelligence network that soon covered every block of Saigon-Cholon. Instead of maintaining surveillance on a suspect by having him followed, the intelligence controllers simply passed the word to their "door-to-door" intelligence net and got back precise reports on the subjects movements, meetings and conversations"

Marshal Ky re-activated the network. The man he put in charge was General Nguyen Ngoc Loan who was to become world famous in 1968 for putting a bullet into the head of a Vietcong suspect in front of the world's TV cameras.

Within weeks almost all Vietcong terror attacks ceased. And for over two years it stayed that way. General Loan tracked down the communist terrorists and got rid of them. The liberal belief among the Americans that they could "reform" the country disappeared, as did their qualms about "police-state" tactics.

And, just like in the 1950s, General Loan paid for all this by smuggling opium. According to Alfred McCoy both he and Air Vice-Marshal Ky ran a vast smuggling operation using South Vietnamese Air Force planes to bring opium down from the Golden Triangle into Tan Son Nhut Air Base in Saigon - where Marshal Ky used government money to build a palatial residence next to one of the runways.

The opium was then given to the Chinese to turn into heroin. And they began to sell it to the American troops.

Here are two bits of film of General Loan. They give you a sense of him as the character the Americans called "Laughing-Loan"- and as a man who used fear to maintain power.

They were filmed just as his world was collapsing. In 1968 the Tet offensive had begun and the Vietcong and North Vietnamese were overwhelming the cities of the south. It was something even his network could not prevent.

But by now General Loan had dragged the Americans into accepting a vast corruption of the political process. And any idea of transforming the country into a new democracy had also been destroyed.

In order to see this content you need to have both Javascript enabled and Flash installed. Visit BBC Webwise for full instructions. If you're reading via RSS, you'll need to visit the blog to access this content.

I rang Montgomery McFate and asked her what she thought anthropology could offer the American military in Afghanistan.

Immediately she said "cultural relativism".

I asked her for an example. She told me how one of her Human Terrain teams had been working at the large US base at Khost in eastern Afghanistan. The American troops there had noticed how Afghan workers on the base disappeared into the bushes outside the base with young Afghan boys every Thursday.

It became known as "Man-Boy-Love-Thursday".

The Americans running the base had decided it was wrong. They worried about elder men preying sexually on young boys. They wanted to arrest the Afghan men - but the Human Terrain team persuaded the base commanders that this was an accepted part of Afghan sexual culture.

I wonder how long it will be before the anthropologists start telling the military that what they think of as "corruption" is in reality a deeply rooted system of tribal patronage in Afghanistan that they should accept.

Here are some brilliant rushes of the Afghan National Army in Khost training to be just like the American army on parade. But you will never get American soldiers to dance as beautifully as this.

In order to see this content you need to have both Javascript enabled and Flash installed. Visit BBC Webwise for full instructions. If you're reading via RSS, you'll need to visit the blog to access this content.

Tagged with:

Comments

Jump to comments pagination
 
  • rate this
    0

    Comment number 1.

    Fascinating stuff. Re: the story McFate told you, there was a documentary on More4 not so long ago about this very issue. Here's an article on it by the Guardian:

    http://www.guardian.co.uk/world/2009/sep/12/dancing-boys-afghanistan

  • rate this
    0

    Comment number 2.

    I'm an anthropologist, and I have to say that I'm pretty annoyed that Adam Curtis has left out (as far as I can see) the entire history of opposition to militarism and imperialism among the world's anthropologists.

    In the US context, this begins with the founder of modern American Cultural Anthropology, Franz Boas, and continues down through the Vietnam era to today. In today's anthropology discipline, the Human Terrain System (in my opinion a crass parody of genuine anthropological research into societies and cultures) has been the subject of repeated and severe criticism and opposition.

    It's a pity that Adam Curtis didn't see fit to include at least som allusion to that criticism and opposition.

  • rate this
    0

    Comment number 3.

    Doctor X - You are right. Franz Boas did argue against the use of anthropology by those in power. Montgomery McFate makes that clear in her analysis - and I probably should have quoted that too.

    But Ms McFate also makes it very clear that Boas' critique was very much a lone voice. That up until the debacle of Project Camelot anthropology was deeply involved in the exercise of power in the twentieth century.

    She then argues that as a result of the attacks on the use of social science in the Vietnam war, anthropologists retreated into their Ivory Towers. Since then - you are correct - a number of anthropologists have reworked their discipline so it became much more oppositional to militarism and foreign intervention by western governments.

    But McFate's central point is that that then made anthropology completely irrelevant. It became useless to those in power - so, in turn, it had no real effect on changing the world or the course of history.

    McFate wants to reconnect anthropology with the engines of power and political ideas that are shaping the world today. She is an ambitious realist - and in the piece I wrote I was interested in laying out her argument.

    You may be right that I should have made it clear that there is great opposition today within anthropology to the Human Terrain System - and the reconnection of the discipline with militarism.

    But I decided not to because I was following another story.

    I was trying to look at something else - which is the question of what happens when the "cultural relativism" of anthropology does get involved with attempts by the West to change the world. That it may end up undermining the very things that many believe we are fighting to create in Iraq and Afghanistan - the spread of the "universal" idea of democracy.

    Adam

  • rate this
    0

    Comment number 4.

    Adam,

    1) There are a couple of names that I have either not seen in your posts or they have yet to make an appearance and am wondering if they will become visible at some point and what your take will be on their place within your narratives : Bernard Lewis and Samuel Huntingdon.

    2) There seems to be a very marked absence of female comments on your blog.

    3) I liked the use of the word 'convinced' of Ruth Benedict's selling of the idea that the Japanese were...

    "culturally incapable of surrender" and would fight to the last man"

    Has the American gene for salesmanship yet to be discovered?

  • rate this
    0

    Comment number 5.

    Interesting article and exchange between you and Doctor X, Mr. Curtis. Earlier this morning I read a passage in a work by Gai Eaton that now strikes me as somewhat apropos to this discussion:

    "The present situation suggests an interesting parallel with Marxist Communism. Until rather recently everyone who held any position of authority in the Soviet Union was a "Communist". To question Marxist dogma was to invite severe penalties and, in any case, there appeared to be no available alternative. Today, these same people insist that they were never really taken in just as, in Germany after the war, it was difficult to find anyone who had been a convinced Nazi. Nothing is more swiftly buried than an exploded theory, political or scientific, and its former adherents--having no wish to be buried with it--dissociate themselves from it overnight."

    Do you suppose, Mr. Curtis, that anthropologists retreat into their Ivory Towers since Project Camelot presents us with a similar instance of dissociation?

    On another note, the film documentation of the CIA CORDS project is very bizarre and the narrator's justifiable bewilderment suits it well. That American Intelligence can presume it is possible to use the means of its enemies without becoming exactly what it is supposed to be fighting is a staggering irony. In light of the Eaton quote, it would appear that while the majority of Germans dissociated from the Nazi program after its defeat, those who presided over "defeating" it took an eager interest in appropriating whichever of its methods could be deemed expedient for "spreading the good of freedom and democracy".

    And the drum beat at that passing out parade has an eerie affinity with the Queen anthem, "We Will Rock You", so often played at sporting events in America. It's a strange juxtaposition.

  • rate this
    0

    Comment number 6.

    roger_that - The Slovenian industrial/art rock band Laibach explicitly drew connections between western rock anthems, the relationship between charismatic front men and their audiences and totalitarian spectacle. Just take a look at this late 80s cover version of Queen's One Vision..

    http://www.youtube.com/watch?v=t9_biM0qFQE

  • rate this
    0

    Comment number 7.

    Thanks to Doctor X and Adam for clarifying the historical context of anthropology. One question: has this particular method of "anthropology" been used in Iraq? I'm curious to know since the Iraq War has for the most part been curiously absent from the blogs here. It's a bugbear of mine, and I want to know if a similar project to "Human Terrain" (or a local branch of it) has been used there and had had an effect on the Iraqi situation.

    @Chris D: What makes you think that there are no female comments around? Many people here use a pseudonym to write in comments, such as "Doctor X". You have no way of proving who is male or female beyond Adam himself.

  • rate this
    0

    Comment number 8.

    Always fascinating, but I always end up with more questions. I really want to try and understand what is being said in context of previous blogs and the TV programmes, and of broader ideas outside Ad's work. I could use some help.

    Okay.

    Adam says that the cultural relativism of anthropology is undermining our attempts to change the world, particularly what's happening in Iraq/Afghanistan. It seems obvious that they are fundamentally contradictory ideas and in specific instances cannot be reconciled.

    In the piece about the Yanomamo tribe the suggestion is that they are as sophisticated as us, or at least the questions is posed. Now this endorses cultural relativism. "CR" seems to make sense; it seems very much obvious that the way we perceive things and the ideas we accept are deeply informed by the culture we live in, especially that we grow up in.

    But at the same time we're given the story about what can only be described as a paedophilic tradition, and that the justification for allowing this practise to continue is cultural relativism.

    And I think it hints at a problem I've had difficulty defining previously on here, and not sure I can do it now, but I'll try. It's that the binding to established positions, the idea of left or right, of individualism and collectivism, of isolationism and interventionism, of free markets or centralised economic control, all these and others, despite their presentation as being to broaden our perception, have to an extent been allowed to narrow our understanding of the complexity of the world. Absolute adherance to these 'camps' has been based too greatly on a type of partisanship, rather than the pursuit of truth and of deeper understanding, and in that they are limited ideas when applied in the world, they have led us to try and make the world fit the ideas themselves.

    Cultural relativism is a fair idea and it can help us understand other cultures. But we shouldn't be afraid to say that aspects of other cultures are morally wrong, if we can justify it in rational argument. Also, intervening militarily in other cultures is acceptable under certain circumstances - I think most people, for example, would agree we were right to go into Kosovo, that we had a moral obligation to do so. But we must recognise the irony of invading countries to spread 'democracy' and 'freedom', especially if the tools we use to bring this to people undermine the moral absolutes we are fighting for. The story Adam tells above is where the two ideas clash, and attempts to reconcile them result in perversions of the good intentions of both; justifications for paedophilia, and attempts to spread freedom where the means contradict the end, and as we've discovered, this has meant that freedom for the people of the countries concerned cannot be realised and actively undermined freedom there and elsewhere (including the UK and US).

    I think the idea of freedom transcends opposition on the basis of cultural relativism, not least because it's a fundamental human right, and arguments for it as being at the centre of human happiness are overwhelming in my view. It does of course depend on how one defines freedom...

    Anyway, this issue of 'ideological partizanship' (don't know what else to call it). There's difficulty now if anthropologists have retreated from political power as Adam suggests, because they (and perhaps other intellectual 'elites') are needed to make informed decisions. Yet when they were involved before they became somehow drawn away from the what should be the core of their purpose.

    I read the McFate article. There's a bit I really like. She quotes Boas

    "[Some anthropologists] have prostituted science by using it as a cover for their activities as spies. A soldier whose business is murder as a fine art . . . accept[s] the code of morality to which modern society still conforms. Not so the scientist. The very essence of his life is the service of truth."

    Now this runs throughout Adam's work, the way science has become less about the pursuit of truth and more about the justification of political action which is based on fundamentally flawed ideas.

    I'm grossly simplifying the rest of this post, but have our failures in the way power has been used in the world, as of course it has been exercised by people, reflected fundamental flaws in human nature? And that in fact our greatest failure above all else has been to see these flaws as insurmountable and irrepresable and not be able to find ways to rise above the destructive aspects of our nature?

    I don't want to sound socialist, or be too specific, but I wonder what role capitalism as we know it now has sanctioned these flaws. I read some Niall Ferguson stuff recently. One thing was fascinating, and it was about how 1979 was actually a far more significant year in the world than 1989, as from it many of the international issues of today derive. But something else he talks about, in The Ascent of Money, is how modern capitalism was born. And it links to something I wrote before.

    He talks about how many of the financial instruments of today are built on the negation of risk. Now I can't really make the connection yet, I think there's something in that, I don't know what other people think. I can't really explain it but I think there's a connection between need for order, scientism and application of rational ideas innappropriately, racial conflict, and in responce, the popularity of eastern philosophies and cognitive behavioural therapy.

    That's probably sounds a bit wacko. Drawing it all the way back I think think it might lead into the idea of positive liberty mentioned in the Trap, and in addition perhaps that a fundamental definition of freedom must include being free from oneself.

  • rate this
    0

    Comment number 9.

    For more on Human Terrain Systems:
    - For a critical anthropology angle: http://zeroanthropology.net
    - and for a war/military journalist view: http://www.wired.com/dangerroom/tag/human-terrain/
    - For an exhaustive trainees report from inside the program: http://www.counterpunch.org/price02152010.html

  • rate this
    0

    Comment number 10.

    1) Juan Neira, in using the word ‘seems’ re female comments, I was just trying to sound intuitive rather than objective. You are correct that I cannot prove that there is a lack of female comments. I read your Guardian link with interest…

    2) Adam’s reference to Ruth Benedict was interesting because it reminded me of a story I came across a while ago and prompted me to make the comment about the salesmanship gene(#4. Adam probably knows this story so I will endeavour to get it as accurate as possible as it relates to the subject matter of this blog posting but from a commercial angle.

    The source is from a book called Crazy Like Us – The globalisation of the American Psyche by Ethan Watters.

    The premise of the book is how America influences the world in terms of how we categorise mental illness, how it is treated and the drugs that are used in the treatment of mental health. Unintentionally the process has also shaped mental illness to fit across cultures since culture and mental health have a specific relationship. What Ethan Watters argues is that America is homogenising the way the world goes mad.

    In the 1990s the world’s best selling drug was Prozac, a Selective Serotonin Reuptake Inhibitor, (SSRI). But no pharmaceutical companies were interested in selling these SSRIs to Japan. The reason for this was because the Japanese concept of what America called depression didn’t exist. Only the very severest cases of clinical depression were treated medically. To the Japanese, depression was a form of melancholy or sadness that could be dealt with through different cultural domains. The Japanese character embraced melancholy as a pathway to understanding.

    But GlaxoSmithKline decided to co-opt cross cultural psychiatrists to soak up as much information as possible and, in an obvious way, how cultures define mental illness and how definitions can change over time. One of these cultural psychiatrists was the respected Lawrence Kirmayer who related his story to Ethan Watters. He was approached by GlaxoSmithKline in 2000 to attend a meeting in Kyoto but he was going to be the only academic present. There would be no media presence and the meeting would effectively be behind closed doors. He was flown to Japan first class. What he quickly came to realise was that GlaxoSmithKline were interested in changing the cultural perception of depression in Japan. They were trying to find a way to change the Japanese idea of self in order to sell anti-depressants. Over the following years GlaxoSmithKline have been able to change the Japanese mental boundary between normal and pathological by utilising the embracement of sadness and melancholy to create an industry worth in excess of a billion dollars a year…

    I think the question posed by Adam in a previous posting was very apt : How much do you know?

    I apologise in advance for any factual errors.




  • rate this
    0

    Comment number 11.

    "Here is part of a film the Pentagon made in 1968 which explains how this universal model of psychological manipulation can be applied. It is set in a fictional country called Hostland."

    I'm pretty sure that documentary wasn't made in 1968. The image and sound quality suggest a decade earlier. Look at the soft focus and the flat studio lighting. Camera technology in 1968 was better than that. I believe military film makers by 1968 liked filming in the field instead of in a studio. Also, the scenes contain no zooming --the camera itself is moved back and forth. The slow movements suggest bulky technology. The style of clothing and the hair styles of the men in the briefing rooms are also quite typical of the 1950s. At 3:50 'Hamilton' steps out of a C-47 plane that in 1968 would certainly not have a bare polished aluminium skin as this example, as all air force planes were painted by '68, and that also wouldn't be used to transport officers. (Incidentally, C-47s were used, among other roles, for psy-ops over the Mekong Delta in South Vietnam in the late sixties, carrying huge loudspeakers.) I would place this film in 1956, perhaps 1958. Maybe the 6 was a typo...

  • rate this
    0

    Comment number 12.

    Thank you Adam, interesting as ever.
    The main thing that struck me is just how absent people like General Loan or any member of the government of South Vietnam for that matter, are from the big Hollywood war films - its as if they just didn't exists. Which is a shame as the three way split between the communists, the Americans and Marshal Ky et al would make a great movie.

  • rate this
    0

    Comment number 13.

    Oh and the The Laibach : Geburt Elner Nation video is full of lulz but I'm not too sure if its supposed to be as funny as I found it.

  • rate this
    0

    Comment number 14.

    @Ot_kuda: The film shows "1968" at the end of credits reel. Maybe they used outdated equipment to save money on the shoot?

    Personally, the clip reminded me more of the situation you find in places like Yemen, where the government invites in US Army "advisors" in order to take care of the insurgent threat, as opposed to the long term military occupation we have in Afghanistan.

  • rate this
    0

    Comment number 15.

    I tend to agree about the the late 50's/early 60's feel that the 'Hostland' piece seems to generate. While I would grant that there was obviously a certain degree of lag in terms of e.g. the sort of clothing and attitudes that Middle Americans (and the military) would demonstrate by, say, 1968, as compared to the sort of culture that we might habitually expect to exist characterised by East Coast Hippiedom or inner city New Yorkers, Adam's previous doc post 'Democracy on Trial' gives a very clear idea of where this contrast actually lay. While it's true to say that e.g. the Black Power activists showcased in that piece have a 'modern' feel to their look that is not evident in that of the WASP central subjects, even *they* look as if their fashion sense and behaviour patterns were codified sometime in the early 60's (probably at the time of JFK and 'Camelot'). Regardless of the technical specifications, 'Hostland', with its braid wearing generalissimos, pipe smoking boffins and homespun farmers in overalls and trilbys seems to have emerged straight out of the 50's. It certainly doesn't seem to accord at all well with the sort of attitudes that were being generated at the height of Vietnam, and, indeed, I find it hard to imagine how even military cadres felt this sort of old fashioned approach could convince at a time when draft defection was at an all-time high, and the reality of unexpurgated footage of war, and body counts, was being daily broadcast at a popular level of awareness for the first time. Yet Juan is correct to say that the date is prominently displayed at the end of the credits.

    So, what's the best guess? That it was a much older propganada film that the Pentagon brushed off to use as instruction for a new generation??

  • Comment number 16.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • rate this
    0

    Comment number 17.

    I found an interestign article on Wikileaks that seems pertinent to the dicussion. I don't know how reliable the leaked information is, so take it with a pinch of salt:

    http://file.wikileaks.org/file/cia-afghanistan.pdf

  • rate this
    0

    Comment number 18.

    I found this to be as sherrly would say All just a little bit of history repeating. Good work Adam maybe there will be a few less people walking round wide asleep. It went on then its going on now but closer to home to close and it should not be a secret whats at the end of the rainbow because it aint a lucky charm its a nightmare on britians streets. As for leaked information I wish someone had listened to the leaks better over 911, we never learn twice bitten still asleep.

  • rate this
    0

    Comment number 19.

    In one of those delicious epilogues worth of a Curtis documentary, Marshal Ky's daughter, Duyen, has gone on to be the longtime host of "Paris By Night" a variety show produced for the South Vietnamese emigre community:
    http://www.thuynga.fr/catalogue.php?idsscat=4

    She also runs a health & lifestyle website:
    http://kyduyenhouse.com/

  • rate this
    0

    Comment number 20.

    Interesting article, but I have to agree with Doctor X that we're getting a very slanted view of anthropology (in line with McFate's pitch for a military contract!).

    One of the interesting things about scientific methodology in general - methodological naturalism, methodological cultural relativism - is how it often seems to simultaneously irritate both ends of the political spectrum.

    Which is bizarre, given that these methodologies are perfectly compatible with sincere and strong sentiments of supernaturalism (plenty of sincere theists who embrace methodological naturalism in the lab) and cultural superiority (there may be some anthropologists who aren't liberal feminists - but I've never met them).

    These methodologies don't even necessarily interfere with evangelism - accepting that someone else has a self-consistent, rational worldview doesn't stop me disagreeing or trying to persuade them to adopt mine instead.

    But it does mean you can't use rhetorical tactic of "Reason compels you to agree with me - if you don't, then you're lying or irrational.". I've always wondered how big a concession that actually is - whether the peril is that it reduces the 'force' of your preaching against your target, or that it opens you up to counter-preaching - but clearly a lot of people *feel* that it's very dangerous.

    It's strange to see this argument come up again with respect to military involvement in 2000's when it already came up within the 'Ivory Tower'(developmental anthropology?) of anthropology in the 1970-forwards with respect to feminism.

    Is the methodology of cultural relativism contradictory to the evangelism of the "universal" idea of democracy? Only if you *need* to believe that your targets *already agree* - like the sort of Christian evangelists who simply can't seem to cope with the idea that someone could read the King James and not automatically be converted.

    Historically, missionaries seem to have managed (although missions are not occupying forces). I guess the place to look for answers to these questions is missionary history. For instance, Jesuits in Japan 1500's failed quite dramatically until they embraced a certain amount of methodological cultural relativism at which point it flourished (the fact that contemporary Japanese didn't see anything wrong with homosexuality - including teenage boys and older men - came up there as well). Until they picked the wrong side of a civil war.

    Marios

 

Page 1 of 2

This entry is now closed for comments

Share this page

More Posts

Previous
LA VACHE QUI RIT

Thursday 20 May 2010, 16:40

Next
21 Miles Off The Coast of Palestine

Wednesday 2 June 2010, 17:47

About this Blog

This is a website expressing my personal views – through a selection of opinionated observations and arguments. I’ll be including stories I like, ideas I find fascinating, work in progress and a selection of material from the BBC archives.

Blog Updates

Stay updated with the latest posts from the blog.

Subscribe using:

What are feeds?