The BBC's Charity Appeals - a Post-Haiti Earthquake Update

Wednesday 10 February 2010, 17:12

Diane Reid Diane Reid Head of BBC Outreach & Corporate Responsibility

Tagged with:

On January 15th the BBC broadcast over 70 appeals for Haiti on behalf of the Disasters Emergency Committee (DEC). Since then, hundreds of thousands of people across the world have raised money, and across the UK BBC staff are no exception, raising money through collections, cake sales and local events.

The total raised by the DEC now stands at over £70m. This is far more than most emergency appeals. Typically, an emergency appeal will raise £10-20m; the most recent exception being the 2005 East Asia Earthquake Appeal, which received around £60m in donations. And, of course, the 2005 Tsunami Appeal raised an extraordinary £300m. Lessons learnt from post-Tsunami disaster relief are being applied to the way agencies are now working in Haiti. Their priorities are moving from immediate aid to reconstruction and recovery: money donated to the DEC Haiti Appeal will be spent over three years, a longer period than usual.

But it's not just the DEC appeal which is current. Sport Relief is in the run-up to an appeal on 19th March. And Blue Peter is looking for a charity partner for its 2011/12 appeal.

The BBC's newest appeal, the BBC Wildlife Fund, is facing some interesting challenges. The programme supporting the appeal will go out on BBC Two on Sunday June 20th. This is a very different slot from BBC Children in Need and Comic Relief - typically a Friday night on BBC One, and a great deal of work is going into how to make the programme 'appeal' to a BBC Two audience. There's also the small matter of a World Cup match between Brazil and Ivory Coast which takes place at the same time, potentially splitting a family audience.

With four months to go, the production team is starting to shoot the films which will tell audiences how the £1.8m raised from the 2006 BBC Wildlife Fund Appeal was spent. Charity staff are putting together off-air events and promotions. The BBC's interactive technical team (ITACU) is looking at how the telephony and donation systems will work. There's new branding; fundraising packs are being assembled. The BBC Wildlife Fund will benefit from the experience of the more established appeals, but crucially, in the run up to the appeal, it will need to find its own distinctive ways to move and involve the audience.

Tagged with:


Jump to comments pagination
  • rate this

    Comment number 1.


    Thanks for giving the General public an updated regarding the Post-Haiti Earthquake update...And, I am glad, for the services that the BBC provided from the start....

    ~Dennis Junior~

  • rate this

    Comment number 2.

    I'm looking forward to the Wildlife Fund programme, but I'm disappointed by the decision to move the appeal to BBC Two and to schedule it against a World Cup match featuring Brazil. Last time round it occupied a BBC One Friday evening slot.
    Rather than the producers figuring out how to make the programme appeal to what will undoubtedly be a smaller audience on Two, I'd rather "a great deal of work" was being done to make it appeal to a bigger audience on One.

  • rate this

    Comment number 3.

    Children in Need costs more to stage than it raises. For what other fundraising activities is this also true?

  • rate this

    Comment number 4.

    Hi AliTurega,

    The BBC has four corporate charities - Children in Need, Performing Arts Fund, Wildlife Fund, and the World Service Trust.

    BBC Children in Need raised a record £39 million for disadvantaged children and young people with its 30th annual telethon last November. We don't reveal the cost of producing the appeals as it is commercially sensitive but Children in Need does not cost any more than any other equivalent programme. You can find out more about the BBC's charity appeals in the CRR Report (Corporate Responsibility Report) which was launched on Tuesday.



This entry is now closed for comments

Share this page

More Posts

BBC Disclosure: July to September 2009 - a Press Roundup

Tuesday 9 February 2010, 16:53

Henry Moore on the BBC

Monday 15 February 2010, 11:10

About this Blog

This blog explains what the BBC does and how it works. We link to some other blogs and online spaces inside and outside the corporation. The blog is edited by Jon Jacob.

Follow About the BBC on Twitter

Blog Updates

Stay updated with the latest posts from the blog.

Subscribe using:

What are feeds?

External links about the BBC

Sherlock returns: BBC confirms special with picture of Benedict Cumberbatch and Martin Freeman back filming (Mirror)

The Reith Lectures explain why doctors fail (Telegraph)
"Dr Atul Gawande delivered an excellent first lecture on the fallibility of medicine, says Gillian Reynolds"

Nine-year-old Katie Morag star on winning BAFTA award and juggling TV series with school lessons (Scottish Daily Record)

Strictly Come Dancing 2014: Same-sex couple dance received positively (Metro)

Doctor Who, Andrew Scott and Sir Ian McKellen up for BBC Audio Drama Awards 2015 (Radio Times)
"Maxine Peake, Marcus Brigstocke and Toby Jones also scoop nominations for their work in audio drama"

Kay Benbow named acting director of BBC Children’s (Prolific North)
"CBeebies controller Kay Benbow is to become the acting director of BBC Children’s while the broadcaster searches for a permanent replacement for Joe Godwin."

Six reasons why Desert Island Discs is the perfect radio programme (Guardian)
"The BBC programme this week celebrated its 3,000th episode, so here’s to a great British institution"

Panorama’s ‘fake sheikh’ documentary watched by 2.5 million people (Guardian)
"compelling investigative journalism"

Bernard Cribbins honoured with JM Barrie award (The Stage)
“one of the greats of children’s television...a brilliant storyteller who has inspired millions of people”

Lancashire’s John Gillmore attempts world record (Radio Today)

BBC tackles MPs for Children in Need (Ariel)

BBC gets four gongs at Creative Diversity Network Awards (Ariel)

One Direction to become EastEnders stars (Yahoo news) 
"The chart-topping band will sing from the set of EastEnders for this year’s BBC Children In Need Appeal show."

Detectorists to return to BBC Four for second series (Digital Spy)
"I'm so pleased that we're going to be able to bring the Detectorists back - it was a perfect slice of BBC Four comedy"

'Winkle' becomes 3,000th Desert Island Discs castaway (Western Morning News)
"What is thrilling for me is to see this Radio 4 jewel of a programme take on new life in the digital world"

BBC Worldwide hires Jonathan Green as head of Store ahead of 2015 launch and iPlayer integration (The Drum)

BBC returns to FA Cup after six-year absence promising a great show (Guardian)

‘Dark’ Doctor Who storyline defended by BBC (Guardian)
"We were mindful of the themes explored in Dark Water and are confident that they are appropriate in the context of the heightened sci-fi world of the show"

Melvyn Bragg: Arts are more popular than football and must not be marginalised (Telegraph)
"The BBC is doing very well…but why don’t they do more?"

BBC One's The Missing tops Tuesday with 5.6 million (Digital Spy)

BBC now has more staff outside London than in the capital (Guardian)
“The saving we are making mean more of the licence fee than ever is going on producing the best quality shows,”

Hancock's Half Hour revived 60 years on (Ariel)

Green Party considering legal action against BBC after being left out of election debates (Independent)
"obviously we would wish to settle this by an amicable route and lines of communication are open with the broadcasters"

Last updated Wednesday 26 November 2014

Blogs from across the BBC

Selected by the About the BBC Blog team.

Safe burials will save lives [Media Action]
Mackenzie Crook on writing, performing and creating BBC Four's Detectorists [Writersroom]
Listener Week [Radio 4]
Who said bears can't fly? [CiN]

MatOf ThDay At 50: onic theme even has a banjo [TV]