Partnerships in practice

Tuesday 3 May 2011, 11:22

Adrian Ruth Adrian Ruth Chair, BBC Pride

Radioplayer

It's now just over two years since the BBC announced a renewed focus on partnerships. This resulted in some healthy scepticism both inside and outside the BBC - would any of it ever happen? Won't the BBC move on to some other novel initiative when the political climate is right? Well, I'm pleased to say that we and our partners have managed to follow our fine words through with some concrete actions - just in the last couple of months we've seen the launch of Radioplayer and iPlayer Linking. Making partnerships work is a challenge for all organisations - and the size of the BBC and the regulatory constraints we have to work within add to the complexity of working with us. However, the good news is we are learning. iPlayer Linking is an example of this - it's a product with many of the same benefits as the original 'Open iPlayer' proposal but not as many of the complexities. It is a really simple idea - a new feature in BBC iPlayer that helps you find programmes from other broadcasters and on-demand content providers. Through partnerships that allow the sharing of metadata, you can now find programmes from ITV, Channel 4, S4C, Five, SeeSaw.com and MSN Video Player, directly from the BBC iPlayer website. Have a look on the left hand side of the screen in iPlayer or read more about how it works. Another recent launch, Radioplayer, is the culmination of a partnership between the BBC and commercial radio to provide easy online radio listening with very simple search and navigation. With founding partners the BBC, Global Radio, GMG Radio, Absolute Radio and RadioCentre, it lives up to its tagline, 'UK radio in one place'. Read more about it. We're not just working on technical partnerships or only with other broadcasters. A History of the World was one of the most exciting partnerships of 2010. Its foundation was a partnership between the BBC and the British Museum, but it extended to involve schools, museums and audiences across the UK. You can still listen to and download all the episodes of the radio series. Something all of these partnerships have in common, as with all the partnerships we're working on, is that they seek to bring benefits to the BBC, our partners and most importantly to our audiences. We'll continue to work away on new and exciting partnerships that support the creative sector and bring more value to licence fee payers. As we stated in Putting Quality First, partnership is now the default model for the BBC on almost any new large-scale issue - it's becoming a way of life for us. We will also keep trying to make the BBC a simpler and better partner (one of the aims of the Delivering Quality First project). You can keep up to date on our progress at the BBC's partnerships page. Adrian Ruth is the BBC Partnerships Programme Director

Comments

Jump to comments pagination
 
  • Comment number 1.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • rate this
    0

    Comment number 2.

    So does the BBC need a Partnerships Director? Does a Partnerships Director bring value to the BBC portfolio and, most importantly, what does he do all day?

    First of all, for those of you that don't understand how the management structure works at the BBC and other companies, let me explain.

    First of all you have the senior management team. They are responsible for, er, passing stuff down to the lower management team who write reports for the senior management team.

    Then we have operations managers, they are in charge of stuff like "pointless press releases about things that should happen in a company anyway" and "over-budget projects". Operations managers are in charge of those very important memos that will eventually be ignored by front line staff on account of the author not actually having any experience in making TV or Radio shows.

    Eventually we get down to the least important people in any broadcasting company. The tens of work experience staff who make 'content' (or programmes as we used to call them before our Head of Phrases sent us a memo). This band of dedicated youngsters really add value to any company, mainly because they don't ask for a salary.

    So let's not hear anyone say there's too many management level staff at the BBC. As our Director for Green Things so rightly said last week "We're worth every penny".

    Taxi!

  • rate this
    0

    Comment number 3.

    Thanks for the comment, Andy – I share your antipathy towards pointless layers of management, in any organisation!

    Partnerships form just part of my role – it isn’t a full-time job. Having said that, there’s more than enough to keep me busy. Partnerships can be incredibly difficult – many of them run into the same issues. It makes sense for us to coordinate efforts across a big organisation like the BBC, to make them as smooth as possible.

    And the smoother we can make the partnership process, the more time programme-makers will have to concentrate on doing what we do best - making great programmes for audiences, like “A History of the World”. That is our ultimate goal.

 

This entry is now closed for comments

Share this page

More Posts

Next
Mark Thompson at the National Digital Conference

Wednesday 11 May 2011, 15:00

About this Blog

This blog explains what the BBC does and how it works. We link to some other blogs and online spaces inside and outside the corporation. The blog is edited by Jon Jacob.

Follow About the BBC on Twitter

Blog Updates

Stay updated with the latest posts from the blog.

Subscribe using:

What are feeds?

External links about the BBC

BBC Three online proposals set out as relaunch scheduled for autumn 2015 (Digital Spy)
"This is not moving a TV channel and putting it online. This is new. We are the first broadcaster in the world to propose something like this."

BBC Three to cut Don't Tell the Bride and other reality TV shows when channel moves online (Independent)

BBC theme park featuring Doctor Who and Top Gear set to open in 2020 (Telegraph)

JK Rowling's Cormoran Strike crime novel The Cuckoo's Calling will be turned into BBC series (Daily Mail)
"With the rich character of Cormoran Strike at their heart, these dramas will be event television across the world."

Yentob leads the BBC fightback: we're being smeared for exposing Fake Sheikh (Independent)

BBC Makes Unprecedented Counter-Attack To Sun Editorial Accusing It Of Left-Wing Bias (Huffington Post)

Serial podcast set to air on Radio 4 Extra (Radio Times)
"We know we already have tons of Serial listeners in the UK but we love that the BBC will help us reach many, many more than we ever could with podcast alone"

BBC iPlayer launches on Xbox One (Broadband TV News)

BBC ‘a great British company, not a government department’: Danny Cohen (Guardian)
"I ask you to stand by the BBC in the year ahead. Support it, make the case for it, speak up for it, celebrate its achievements and help us make sure we can keep offering such an extraordinary range of programmes for all audiences."

See Doctor Who, Miranda, more in BBC Christmas trailer (Digital Spy)

The BBC is right to point out failure on debt. Osborne is wrong to complain about it (The Spectator)

Chris Morris returns to airwaves with new sketch on BBC 6 Music on Sunday (Guardian)
"Blue Jam and On the Hour satirist’s first radio sketch in 15 years will be broadcast on Mary Anne Hobbs’ morning show"

BBC releases game maker kit for kids (Ariel)

BBC Music Sound of 2015 longlist revealed (Guardian)
"Solo artists such as James Bay, George The Poet and Raury make up most of this year’s list of musicians tipped for big things in 2015"

Why Gillian Anderson is the new Helen Mirren (Telegraph)

War and Peace to take over Radio 4: Ten-hour production of Tolstoy's novel to be broadcast on station on New Year's Day (Daily Mail)

Sherlock returns: BBC confirms special with picture of Benedict Cumberbatch and Martin Freeman back filming (Mirror)

The Reith Lectures explain why doctors fail (Telegraph)
"Dr Atul Gawande delivered an excellent first lecture on the fallibility of medicine, says Gillian Reynolds"

Nine-year-old Katie Morag star on winning BAFTA award and juggling TV series with school lessons (Scottish Daily Record)

Strictly Come Dancing 2014: Same-sex couple dance received positively (Metro)

Doctor Who, Andrew Scott and Sir Ian McKellen up for BBC Audio Drama Awards 2015 (Radio Times)
"Maxine Peake, Marcus Brigstocke and Toby Jones also scoop nominations for their work in audio drama"

Last updated Thursday 11 December 2014

Blogs from across the BBC

Selected by the About the BBC Blog team.

Making radio [BBC Outreach & Corporate Responsibilty]
Award-winning research [Media Action]
BBC Online Briefing Winter 2014: keynote [Internet]
Booking agents: how they can develop your act [BBC Introducing]
Introducing Emma Smith one of our new 2015 Fellows [BBC Performing Art Fund]


MatOf ThDay At 50: onic theme even has a banjo [TV]