Everyone has a story - the BBC's new diversity strategy

Tuesday 24 May 2011, 09:57

Amanda Rice Amanda Rice Head of Diversity, BBC

Tagged with:

A screenshot from the BBC's diversity web site

Today we're publishing the BBC Diversity Strategy for 2011-15, outlining our commitment to diversity in the programmes we make and the people we work with. We are also publishing the research and consultation that have helped shape this strategy and perhaps most importantly, the action plans divisions will use to implement it.

Two factors influenced this strategy: our desire to connect with all audiences to ensure licence fee-payers' feedback helped shape the strategy, and the recently introduced Equality Act 2010 - specifically the public sector equality duty which requires all public bodies to take active steps to reduce inequality. This presents the BBC with a great opportunity to bring our obligations as a fair employer together with our wider commitment to reflect the full diversity of the UK in the content we make.

For the research which we commissioned in partnership with the BBC Trust, workshops were held with the public, gathering feedback from a cross section of the UK. We also ran a consultation for staff and the public from November to January, which received almost 5,000 responses. There were a number of themes in the responses to both research and the consultation such as a desire for accurate and authentic portrayal, concerns about the use of stereotypes, and an expectation that the BBC leads by example in this area. There was a broad support for the BBC's diversity objectives, but also a desire to know how we would achieve them.

We've taken the responses in both the research and consultation on board and have worked with the BBC's divisions to lay out action plans that show how each part of the BBC will work towards these objectives.

The most exciting element for us is seeing tangible progress towards these objectives across the organisation. Following our research into the portrayal of lesbian, gay and bisexual (LGB) people across BBC services last year, we've held various workshops with production teams to encourage greater consideration of the portrayal of LGB people and to help inform issues such as the need for accurate authentic portrayal on our output. On the BBC workforce, we've had ambitious staff targets in place for some time focusing on ethnicity and disability and feel we're making good progress to reach these, but there is still work to be done particularly in relation to diversity amongst our senior leaders . We have a range of great schemes in place - just this week, as chair of the Cultural Diversity Network, we launched the Senior Mentoring Scheme, which pairs black and minority ethnic (BME) and disabled staff from across the broadcasting industry with mentors to help them build and develop the key skills to reach senior positions in the media. Also, the Journalism Trainee Scheme and 2012 Apprenticeships have brought in people from an incredible range of backgrounds that have real talent but may not have had the opportunities or experience to consider a career at the BBC before.

For the BBC, diversity is about working with a diverse range of talented people and using that diversity as a creative force to make the most original and distinctive programmes which mirror the whole audience. For the BBC, diversity is about working with a diverse range of talented people and using that diversity as a creative force to make the most original and distinctive programmes which mirror the whole audience. The new diversity strategy will help us to achieve this and I look forward to keeping you updated along the way.

Amanda Rice is the BBC's Head of Diversity

Tagged with:


Jump to comments pagination

This entry is now closed for comments

Share this page

More Posts

Sharing Albert - supporting sustainability in TV production

Thursday 19 May 2011, 16:48

Moderation and 'superinjunctions'

Tuesday 24 May 2011, 16:00

About this Blog

This blog explains what the BBC does and how it works. We link to some other blogs and online spaces inside and outside the corporation. The blog is edited by Jon Jacob.

Follow About the BBC on Twitter

Blog Updates

Stay updated with the latest posts from the blog.

Subscribe using:

What are feeds?

External links about the BBC

BBC Sport experiences record-breaking online traffic in June (Digital Spy)
"It beats the previous record of 73.6 million, which was set during the London 2012 Olympics"

BBC helps produce First World War Moocs (Times Higher Education)
"Not only are we proud that the BBC is able to contribute content and co-create the courses…but it also brings that expertise in storytelling"

Jo Brand to front Bake-Off spin-off (Chortle)

Bruce Forsyth returning to screens in BBC variety show (Digital Spy)

Evan Davis to replace Jeremy Paxman on Newsnight (Telegraph)
"it will be an adventure and a challenge, and I hope the viewers will be happy with the result"

MediaCity leads to Salford becoming the UK's property hotspot (Guardian)
"MediaCity and incoming BBC employees have kept Salford going when the market was bad, said one agent"

BBC annual report: Tony Hall announces £374m in annual savings (Independent)

Doctor Who: series 8 looks like a scorcher (Guardian)
"Cybermen sizzle as Peter Capaldi films BBC sci-fi series at London’s St Paul’s Cathedral in the middle of a heatwave"

Sophie Raworth: I get far more work now I am over 40 (Telegraph)
"News presenter Sophie Raworth claims many of her bosses are now female and ageism is no longer an issue for women in the BBC"

Kids tv leads BBC in 'going green' (Ariel)

Naga Munchetty given permanent place on BBC Breakfast sofa following Susanna Reid’s depart (Daily Express)

BBC’s Dominic Coles joins Discovery Networks (Guardian)
"Corporation’s director of operations to be US-based pay-TV giant’s finance and operations chief across western Europe"

World Cup Final 2014: BBC Triumphs Over ITV In TV Ratings War, Over 9 Million More Viewers Tune In (Huffington Post)

BBC Chief Tony Hall Promises a ‘Competition Revolution’ (Variety)

Future Media roles to move to Salford (Ariel)

Wimbledon final watched by 10 million (Guardian)
"Novak Djokovic victory over Roger Federer takes 54% share on BBC1, but no match for Andy Murray’s win last year"

TV News celebrates its 60th birthday (Ariel)

Doctor Who: Frank Cottrell Boyce is a genius, says Steven Moffat (Digital Spy)
"BBC One has confirmed that Frank Cottrell Boyce will script an episode of Doctor Who."

Danger Mouse remake will see some male characters returning as females (Guardian)
"CBBC’s Cheryl Taylor promises show ‘truthful to the essence of Danger Mouse’ but with fresh ideas"

BBC appoints Matthew Postgate as chief technology officer (Guardian)
"Current controller of research and development was part of the management team that created iPlayer and built mobile services"

Radio 5 Live: Presenters Richard Bacon, Victoria Derbyshire and Shelagh Fogarty among names leaving BBC radio station (Mirror)

Does Mary Berry Cooks mark a breakthrough for older women on TV?Does Mary Berry Cooks mark a breakthrough for older women on TV? (Guardian)"What results is an unapologetically old-fashioned TV show with a presenter who makes no attempt to disguise when she was born"

Last updated Friday 25 July 2014

Blogs from across the BBC

Selected by the About the BBC Blog team.

McIlroy not the only winner at first digital and social Open [College of Journalism]
Connected Studio: Coding for Teenagers Build Studio [Internet]
The Grimsby Story-Blog by Fusion Youth Theatre [Performing Arts Fund]
BBC Introducing at the 2014 Manchester Jazz Festival [Radio 3]
Using radio to respond to Ebola in Sierra Leone [Media Action]

Connected Red Buta first look at the new service on Smart TVs [Internet]