The BBC's programmes and services in the UK and around the world
Thursday 15 November 2012, 14:38
Think about the best thing that could happen to you as a producer, film-maker or television executive. Winning an Oscar? Shaking hands with Robert Redford? Hearing films with which you've been involved called works of genius? Wrong. The best is WHY POVERTY?, the most ambitious attempt to date to ask why, in the 21st Century, a billion people still live in poverty.
WHY POVERTY? now involves dozens of people throughout the world - broadcasters, people helping out with the press and well wishers, but it began four years ago as the work of three people – Mette Hoffmann Meyer, the Head of Documentaries at Danish Broadcaster DR, Don Edkins who has run the operation from Cape Town, and myself. We've worked together from beginning to end. Much of what we have done has been unpaid, out of reasonable hours. We've burnt carbon, we've cajoled, we asked for more favours than we can recall. There were slammed doors, but many opened ones.
It has been more than worth it. We have huge pride in the remarkable eight documentary films that make up the season. At the launch at the UN, when 500-odd people filled a vast conference hall, a panel from all over the world chaired by Fergal Keane discussed the films for close to two hours. These films weren't just TV shows, the subjects they covered were of life and death importance. They did matter, terrifically so.
The work has been gruelling, and we've often fought our way from one crisis to another, but the boldness of our film-makers and the ambition of the project has made all that effort meaningful. Most of all I have to thank my co-labourers for sustaining their own commitment - and making sure mine didn't flag.
WHY POVERTY? isn't a brand or a trademark. It's a simple idea. On or around November 25th, over 500 million viewers served by some 72 participating broadcasters, will watch these films about such subjects as the way in which women are held back from economic development, and what happens when they break loose; what it meant to be poor in the Neolithic Age; whether Bono and Geldof did indeed make poverty history; how poor, young Chinese are screwed by their education system; and how multinationals in Africa find ways of not paying taxes.
They are well-crafted, perceptive documentary films. And they will have a life after broadcast. They will be used for educational purposes. They will exist in different lengths for wildly different audiences – as downloads on mobile phones, in village screenings in Africa, classrooms in the UK, and university seminars in the US.
So how did WHY POVERTY? happen – and how did the BBC find our place at the heart of so ambitious a project? Go back a decade and you find a group of broadcasters clubbing together to make films about AIDS in Southern Africa. The films were shown throughout stricken countries, and in richer countries too.
And now go to 2007, and the showing of WHY DEMOCRACY? 40-odd broadcasters showed ten films about the paradoxes of global democracy. We hear that the films are screened at the UN by Ban Ki Moon. FUTURA, a Brazilian educational network sends them to over 1,000 villages in specially created 'democracy suitcases.' And the most popular film, Please Vote For Me, which depicts the vote-buying that goes on when Chinese nine year olds elect their class prefect, becomes a bootleg hit in non-democratic China.
WHY POVERTY? has taken close to four years. We have worked closely with colleagues (among others too numerous to name) at The Open University, Dutch broadcaster VPRO, ITVS in the USA, SVT Sweden, NHK Japan and ZDF in Germany. In Copenhagen, STEPS INTERNATIONAL, was created to provide the broadcast partners with a way to work together and commission the films.
The eight broadcast films are made for and funded by broadcasters. (the first - 'Four Born Every Minute' - is the subject of the audio slideshow above). There's a website (whypoverty.net) and thirty shorts, which will be used on the internet, and for educational purposes. It's been more than a roller-coaster ride. Two weeks ago we signed a contract with Turkish broadcasting, and we're about to conclude a deal in India. The films will be shown in Moldova – Moldova? Yes, I kid you not – Indonesia, Palestine and Israel. The only two countries in which the films will not be shown are Russia and China. However, we talked to a Chinese broadcaster, who said there was a chance that they could be shown. Maybe not the Chinese film, which was too controversial, but the others… well, who knows?
Now that it's nearly finished we can say that it's been among the wildest experiences of our professional lives. WHY POVERTY? upsets our preconceptions about 'the poor.' WHY POVERTY? tells us that the lives of poor people are eventful, engrossing, sometimes heroic. They are, like the rest of us, only poorer. Somehow we have to see poor people as individuals. We have to do this without losing sight of the fact that poverty is something real, afflicting the planet.
There's no magic bullet when it comes to abolishing poverty. The concept of aid from rich to poor is coming to seem dated. No single 'solution' indeed exists, and a new generation of experts are telling us we must look at many factors in combination – better government, fairer trade policies, clever initiatives designed to enhance the potential of individuals. We can end poverty if we wish. This is what WHY POVERTY? has to say. You don't have to be poor to get this simple, important message. Maybe WHY POVERTY? will help spread it around the world.
Nick Fraser is the Chairman of Steps International and Editor of BBC Storyville.
The WHY POVERTY? films will broadcast on BBC One from Monday 19th November and on BBC Four from Sunday 25th November.
For more information on the programmes visit the WHY POVERTY? website. An audio slideshow about the first documentary in the series is available via the Media Centre website.
Join the discussion...