Working Girls: "I feel the journey she went on was valuable"
Sandy and Zara in Working Girls
I am extremely passionate about the industry that I have been fortunate to work in for the past 20 years and felt that by instilling a work ethic in someone like Zara, viewers would also be enthused and it would ignite their passion for this amazing business.
What were you hoping the young women would get out of it?
A sense of self worth and motivation and the joys of achievement through teamwork that the girls could take with them into whatever career field they chose to go into. It was quite obvious early on that we would not convert Zara into the fashion industry. However, I hoped that the experience she had with the business would give her more confidence.
Did you enjoy the experience of filming the programme?
Sandy Verdon, Creative Director of Hobbs
Filming for eight days in a row was intense, although I am very used to working at the weekends! We had a few really key projects to deliver during the period. Our Spring Summer 2011 advertising campaign shoot was taking place together with the opening and launch event for our new store, it would always have been a stressful time but the filming added an extra dimension of pressure.
Were there any surprises or things that shocked you?
I was quite shocked that Zara's CV consisted of her name doodled on a ripped out piece of A4 notebook with a few words jotted down!
How did you feel that your advice was received?
Zara was quite reluctant, shy and bolshy to start with which was difficult for my teams to manage as they are all extremely motivated. Zara was never going to become a fashionista overnight but I feel the journey she went on was valuable and we connected a little over creativity where Zara showed some talent. At the launch party, which was her last task, I was impressed with her tenacity to get the job done. I hope she goes on to achieve her goals and dreams for the future whatever these may be.
What did you learn from making the programme?
Patience is a virtue.
What are you hoping that viewers will take away from watching the programme?
A sense of excitement in the fashion business and an idea that there are a plethora of careers out in the fashion business from hair and make up stylists, photographers to design researchers and events production.
Sandy Verdon is Creative Director for Hobbs. You can see how Sandy and Zara got on in episode 2 of Working Girls next Thursday 10th March. Working Girls starts tonight at 9pm.
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