The BBC's approach to streaming the digital Olympics
Like everyone else in the UK involved with bringing the games to a digital audience, the BBC is preparing for the increased amount of people watching and engaging with events online. Our comprehensive live online coverage will offer Olympics audiences, for the first time ever, the chance to watch every Olympic sport, live from every venue - from the big events, to minority disciplines which normally wouldn't be broadcast.
As with all big sporting occasions, our traffic will vary during the day depending on the event, competitor, team and timing. Where we need to prepare most is around the big moments - for example, when Team GB is (hopefully) in the running for a medal - which have the potential to drive a lot of people to our online streams. This is not new for us. The BBC has proven it can cope well with big event streaming: in 2010 we brought the World Cup live to online audiences, and dealt with increased traffic comfortably.
We did this by expanding our streaming capacity, which we do every year to accommodate inevitable increases in people watching our content online and across connected devices. We've already expanded our capacity this year in preparation for the Olympics. As in 2010, we've ensured this increase will enable us to handle the high levels of traffic we expect to see during the games.
We're aiming to deliver more content from the Olympics than ever before, live and on catch-up, and we're fully prepared to meet the demands of that pledge.
Richard Cooper is Controller, Digital Distribution, BBC Future Media