BBC iPlayer launches on XBox 360
Product Manager Chris Tangye demonstrates BBC iPlayer on XBox 360
I'm Dave Price, the head of BBC iPlayer, and I'm thrilled to let you know that as of this morning, BBC iPlayer is available on the Xbox 360.
As we've said in our press release, today's launch means that BBC iPlayer is now on all major games consoles in the UK. Users of Sony Playstation 3, Nintendo Wii, and the Xbox 360 all have access to the BBC programmes they know and love for free, using BBC iPlayer.
Since announcing the deal with Xbox in October last year, we’ve been working hard to make sure we bring you a consistent; easy to use BBC iPlayer experience you’re familiar with. And for the first time, using Kinect technology, you can discover and play content using voice and gesture.
Today’s launch builds on a core BBC value, to reach all audiences on a universal basis at no extra charge. So we are delighted that BBC iPlayer content will be available to all Xbox 360 users, for free. Indeed the BBC is the only UK content partner to make their service available free to all Xbox Live Gold members and Xbox Live Free (previously known as Silver) members..
Last year, BBC iPlayer set out to go beyond the PC, bringing content to audiences on the devices and platforms they use – whether that is a laptop or connected TV at home, or a mobile or tablet device when out and about.
In 2011, we saw huge growth for BBC iPlayer on connected TVs- either through Smart TVs, operator platforms or hooking up games consoles. There were 433 million requests for programmes during last year, or said another way one in four requests was on a TV. And with BBC iPlayer coming to Sky homes later in the year, and today’s launch of BBC iPlayer on the Xbox, we’re expecting this dramatic growth to continue.
But, why specifically are games consoles important? Games consoles are no longer just about gaming, they’ve evolved into entertainment/media hubs where viewers can watch and interact with programmes.
We know the majority of games consoles are in the living room and connected to the TV. Most are also connected to the Internet. However, until very recently, many of these have only been used for gaming. With the launch of BBC iPlayer on Xbox, we’re excited to be unlocking a new audience, and perhaps provided a new reason to connect the device to the Internet… I can tell you the fight is already happening in my home for control of the Xbox! And my wife has never been interested in Call of Duty!
We’re really excited to launch on the Xbox today and really hope you like the service. I love to hear what you think and am always interested in your feedback.
Dave Price is the Head of BBC iPlayer, Programmes and On Demand, BBC Future Media