BBC Online Industry Briefing: Knowledge and Learning Product
Phil Fearnley and Sinead Rocks gave this presentation about the Knowledge and Learning Product to the June 17 BBC Online Industry Briefing.
Phil and Sinead described how the Knowledge and Learning Product would enable learning journeys all through BBC content and on multiple devices. A film gave two examples; finding out about Madagascar Tortoises, and using BBC Food across smartphone, tablet, and TV to bake a cake and upload a victorious photograph. They took three questions.
Bookmarking live content and being able to access related content on the website is part of the plan, and the first question was about bookmarking live content across the rest of BBC online. Phil answered yes.
We see this as equally applicable across the whole of online … the recipe binder is just the same as a collection of news stories ... as a binder for your favourite sports team ... You should abstract ... across all of online.
Andrew Fox captured this ambition on twitter:
AndrewFox Nice, ambitious, K&L concepts. How to scale to all programming/content? That's the trick. #BBCOnline
17 Jun 14:29
Similarly, the the CBBC product includes the Games Grid, which the whole of BBC Online uses for persistent data.
Andy Doyle noted that the iPlayer was an App, and asked if there would be separate apps for seperate products. Phil said there was a role for both, with Apps more useful when you need native capabilities:
Whether it's around location services, whether it's around DRM, whether it's around a whole pile of things.
Finally, Sinead was asked whether individual brands, such as Bitesize, would disappear. Confirming that commissions would continue whatever the brand, Sinead said:
We're still thinking about what sits within the Knowledge and Learning banner, what is a brand in itself ... this product isn't officially launching until Autumn 2012 ... but we still need to create the same kind of content we have always created from a learning perspective ...
Phil Fearnley is the General Manager of News and Knowledge Future Media. Sinead Rocks is the Creative Director of BBC Learning.