"Does the BBC still believe in digital?": yes
Nick Thomas, an analyst at Forrester Research, has posed the question on paidcontent.co.uk 'Does the BBC still believe in digital?'.
The simple answer is yes: we have responsibilities for digital switchover, we are investing in digital infrastructure and we will continue to provide great digital content and services.
Mark Thompson clearly stated in The Guardian on Tuesday that the BBC is not in retreat from digital content and that we know this is not what audiences want. In fact over on silicon.com today they've just published a round up of their recent coverage on what is happening in the BBC's digital future.
The proposals announced this week are about providing clear focus in key priority areas to provide greater long term value to audiences and a more open approach to a wider online market. Doing fewer things to an even higher standard. BBC Online is very much part of the BBC's future and we remain absolutely committed to the web as a third platform alongside TV and Radio.
BBC Online reaches 53% of the online audience with 28 million users a week. As our third medium, it needs to meet BBC standards for quality, impact and effectiveness even more than it currently does today. The proposals also state that as the internet comes to the living-room through television sets, it will become more important still--and indeed, one day, may be the only platform and delivery system that the BBC needs to fulfil its public purposes. You can read the full details of the proposals here.
Kerstin Mogull is Chief Operating Officer, BBC Future Media & Technology.