Getting the word out: Comic Relief on BBC Online
So is anyone in the UK not aware that it is Red Nose Day today?
Well I hope not because Comic Relief all their partners and the BBC have been working flat out since, well since the last one, to make it the best one ever and raise more money for all their projects.
Comic Relief have an amazing talent of bringing people and organisations together to do unimaginable things and raise implausible amounts of money. The BBC is certainly not immune to their charms.
I don't know how many people in the Corporation are involved in Red Nose Day this year but it's a lot. A quick search for Red Nose Day brings up content across the nations and regions.
Even if you are not directly involved you could well be doing something funny for money. I walked into a room in TVC today only to see a colleague dressed as a Canadian Mounty. He had raised £100 already - everyone likes a man in uniform. However I just wanted to highlight a small section of Red Nose Day within the BBC and within Multiplatform to illustrate the kind of "remarkable stuff we can pull off" to quote Will Saunders the MP Executive for Comedy.
Everyone knows how difficult it can be to get your great stuff promoted around BBC Online but Will managed to get a Red Nose banner, in one shape or form, right across the BBC's websites.
Mat Hampson explains how:
The noses have been added across bbc.co.uk using the Barlesque templates, meaning sites around the BBC didn't have to do any extra work for the noses to appear. Each banner is only shown once to each visitor, using cookies to avoid repeats, and to ensure each one turns up at its alotted time - meaning our developers don't have to come into work in the middle of the night to change them."
We don't know what this will do to traffic and ultimately donations but I hope it'll be impressive.
The other thing that people know how difficult it is to do is, get high-quality pictures back from the highest mountain in Africa when you are suffering from altitude sickness. You do know how difficult that is don't you? The fact that Caragh Salisbury and her team, working with Mob Dar's documentary team, managed to get those pictures back is a testament to all the work done by news gathering and the the Natural History Unit in the past. At last we have put it all to the use it was always meant, following Chris Moyles et al up Kilimanjaro to help raise £1.6m.
In addition to this we have seen Robert Webb storm YouTube with his version of "What A Feeling" for Let's Dance and see an exclusive Dragons' Den clip on iPLayer. We can look forward to Comic Relief Does The Apprentice tomorrow night along with the Kili Documentary. On the night to we will be live blogging on the brand spanking new comedy blog working alongside the Comic Relief twitter feed.
I hope you can join us tonight for a real spectacular and if you are doing something to raise money why not let us know here and we can try to flag it up.
Martin Trickey is Multi-Platform Commissioning Executive, BBC Vision.