It seems like a long time since we launched embedded video across the BBC News site.
Seems strange to view it any other way now. An outstanding question has been how and when will we enable the ability to have video embedded in other sites.
Well, finally you can do it.
For some videos (starting with those in the News Technology section), we have started to roll out the Embed function.
It's taken a while because there have been a huge number of tricky little issues to sort out and most of these have been complex business issues around rights, terms and conditions, etc... But at last through the fog, a simple and subtle change finally emerges.
When you roll over the Share button at the bottom of the embedded Flash player, you will now get an Embed option which allows you to take the embed code and embed the video on your site.
Some example video links to play with are:
As you can see, as well as the video there is a description panel under the video. This will roll out to more areas of the site after this initial phase and there are different flavours of embedded widget which will be made available.
There will remain some content which we won't be able to allow you to be embedded and viewed off site or outside the UK, mainly for rights reasons.
This year we are focussing on a number of projects which will make our content more open including some major changes to the News and Sport website content management and publishing systems.
I'd be Interested to hear how you would like to see our syndication and content sharing develop.
John O'Donovan is Chief Technical Architect, FM&T Journalism