BBC iPlayer on Virgin: 100 Million Views
In April 2008, we launched the first phase of TV iPlayer on Virgin.
Then, I blogged about how getting BBC's on demand content into the living room and onto the television was a big deal. It seems, our audience agree. Since June 2008, when we went live with the final phase of TV iPlayer, we have had more than 100 million programme views.
I had high expectations but even so, this is a staggering result.
Gideon Summerfield, product manager for TV iPlayer, is going to give more details next week.
Virgin was the first platform because of the size of the addressable audience (3.4 million households). Since then, we have been working at making BBC iPlayer available on other platforms and devices. Our challenge is to maximise reach this emerging market whilst maintaining a familiar and trusted BBC iPlayer service and remaining cost-effective.
I'll keep you posted on our future plans.
Rahul Chakkara is Controller, TV Platforms, BBC Future Media & Technology