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Fan cultures in radio (3) - TOGs or "This Ordinary Group"

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Tristan Ferne | 14:50 UK time, Thursday, 2 October 2008

This week we are publishing a series of short posts from researchers who have been studying the online behaviours of listeners and fans of BBC radio. Today's post comes from Matt Hills and Amy Luther, of Cardiff University, who have been researching the TOGs ("Terry's Old Gals/Geezers")...

TOGs - "This Ordinary Group" - Official and Unofficial Listener Activities around Wake Up to Wogan

Our part of the project looked at online listener engagement of a very specific kind: fans of celebrity DJs. We focused on an off-BBC case study: "Terry's Old Gals/Geezers", or TOGs, the loyal audience contributing (additional) wit and wisdom to Wake Up To Wogan (WUTW).

We analysed material in the public domain at www.togs.org and interviewed a number of TOGs. We rapidly discovered two things...

Read more and at the BBC Radio Labs blog.

Tristan Ferne is Senior Development Producer, R&D, FM&T for Audio & Music Interactive.

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