IP To TV: Your Comments
Thanks for your really interesting comments on my previous post.
Some things we're working on and other suggested solutions I've already followed up on (eg Neuros OSD).
The announcement from Macworld about the effective relaunch of the AppleTV (Jobs: "we tried with AppleTV, but its not what people wanted. So we're back with AppleTV take two - no computer is required") is encouraging.
This, coupled with Apple's (long anticipated) move to a rental model, means that we can look to getting BBC iPlayer onto this platform too, as we should be able to use the rental functionality to allow our programmes to be downloaded, free, but retained for a time window, and then erased, as our rightsholders currently insist.
Some of the solutions for getting IP to the TV set still fail the "can my mum do it?" test. One post asked "what is your problem?", but this misses the point. I want a solution that my mum can install (her "LAMP stack" takes 60 watt bulbs), and to this end, getting BBC iPlayer onto the Virgin cable TV platform in the spring will be an important step for us.
Working with, rather than against, the existing set-up in the typical home is probably the quickest route to mass market adoption of IP-delivered TV. So, a simple, open upgrade from your current TV to an IP enabled one (see CES announcement from Panasonic amongst others), or a simple upgrade from either analogue TV or your first generation DTT/Freeview box to an open hybrid DTT/IP box are forefront of our thinking right now. How the BBC can help make such an open market in the UK a reality (as we did with Freeview and DAB) is an important challenge.
Ashley Highfield is Director, BBC Future Media And Technology.