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What should the BBC do with @BBC, already discussed

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Ian Forrester Ian Forrester | 17:56 UK time, Monday, 1 February 2010

Every once in a while a story you cover comes back up. I guess its the nature of the blogosphere.

After this blog post titled The @BBC Twitter Conundrum the BBC Internet Blog also picked it up as new news.

The issue at hand is that the BBC has dozens, if not hundreds, of Twitter profiles for its many different departments, programmes and publications - from @bbchealth to @r4today to @BBCHistoryMag and goodness only knows what else. But there is no catch-all 'voice of the BBC' profile bringing the myriad aspects of the corporation together.

Clearly the @BBC profile - which already boasts over 19,000 followers and has been listed 864 times despite never having said a thing - would be the natural home for an over-arching BBC profile, but how on earth to meaningfully squeeze so much output into a single Twitter stream?

There must be other large companies out there in a similar situation, so I thought I'd share our over-dinner musings and my suggested solutions in the hope that they may be of use, or at least provoke some further debate on the subject.

Yes what should the BBC do with its 19,000+ strong Twitter account? Provoke some debate is one thing but it would be good to see what thoughts and ideas have already come up beforehand?

Well to make it easier for people to find, this debate was had last year at BeebCamp2. We blogged the whole thing here. There's even a nice long video of the whole discussion happening hosted by Jem and Arron. There's also a trail of comments off the back of that video from people suggesting ideas for what we should do with the twitter account. Some are more useful than others, the best one is maybe this one....

This discussion is really interesting. It's a shame that the sound quality is a bit off at times, but nevertheless there's some really good points made. It must be difficult for a major corporation like the BBC to decide how best to approach services like Twitter, YouTube etc, because there are totally different ways to convey messages. Like in the video, you mention should you come across like a Twitter user, BBC correspondent and so-on.

Seeking better ideas and comments, we put the question out on ideas store, our open ideas platform.

The Top rated solution was actually Solution #1: The BBC should do nothing with it, the least popular was Solution #2: Create a aggregated view of the best BBC @replies. You can still sign up and vote for the one you prefer, or even suggest one yourself.


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