Adam Curtis
Sodium Pentothal is an anaesthetic. But it was also used by both sides in the Cold War as a truth drug in interrogations. It was made by Abbot Laboratories. They used a very strange way to advertise Pentothal. They sent postcards from around the world - the first here is from Rwanda - to doctors in America.

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  • Comment number 3. Posted by Emile Henry

    on 29 Jun 2009 20:14

    This is wonderful. The copy has that 50s rhythm to it. Were they up to any other shenanigans to tie into the theme? And were these countries picked for a good reason?

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  • Comment number 2. Posted by Word_number

    on 25 Jun 2009 03:40



    How very strange. Marketing men sure are creative though, imo.

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  • Comment number 1. Posted by Meseria

    on 22 Jun 2009 01:11

    Mr. Curtis, when I saw the darkness at Quay House I was reminded of an institution in Germany called "Haus der Sinne" (meaning house of the senses). One of the guides there said that they have to aerate the room of darkness very often because of the perspiration of fear. Visitors can smell it and are irritated by it, fear increases.

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