Launching the 2011 BBC Proms

Controller, Radio 3

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Editor's note: Roger Wright is Controller of BBC Radio 3 and Director of the BBC Proms. It's one of the most important days in his musical year - SB

It's the morning of the BBC Proms launch. I have a real sense of anticipation and excitement because, at last, it's possible to tell everyone about the 2011 plans.

I always feel rather unfriendly keeping the plans as secret as possible until now. We need as much publicity as possible on launch day as we have hundreds of thousands of tickets to sell and therefore want to spread the word as widely as we can. Leaks beforehand would simply drip the news out and potentially undermine the launch day splash.

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