In becoming Director of the BBC Academy, as well as bringing together all of training and development at the BBC for the first time (my first and most obvious task), I've been determined to use the creation of the Academy to raise our ambitions for training within the BBC and to be much more explicit and proactive about our role in training the industry. The announcements we have made this week indicate a willingness to look outwards and understand the skills gaps in the industry.

It is part of our public service mission to work with partners to foster a skilled, modern workforce, able to circulate through the industry. We are doing this against a background of many companies and broadcasters, under commercial pressure, cutting back on investment in training. What we can do, within the limits of fair trading, is to share some of the fantastic resources we have for the benefit of the wider industry by working in partnership with other broadcasters and institutions on areas of shared interest.

As change in the media world accelerates, training becomes ever more important. The Academy brings together centres of expertise in Journalism, Production, Leadership and Technology training to create a world-class development resource for our staff. However, with an increasingly mobile workforce it is in our interest that we should help support training outside the organisation as well as inside. In other words, our new initiatives are not inspired by charity but by enlightened self-interest!

The BBC College of Journalism website is a tremendous learning resource, with masterclasses from leading BBC journalists such as Evan Davis, John Humphrys, Robert Peston, Jenni Murray and Jeremy Vine, as well as craft skills, ethics and values, videos, audio files and interactive modules. We have now made it freely available to everyone in the UK and in the New Year it will be available by subscription abroad.

We are joining forces with Channel 4 to create the Diversity 2010 programme, which aims to increase understanding of diversity in the workplace and embed it in our future leadership. We are also collaborating with ITV to improve employability in the media industry for people with disabilities. By sharing best practice and enabling two-way placements, ITV will further develop its Enabling Talent disability programme and the BBC its award-winning Extend scheme.

With other partners we've developed a very successful model for Multiplatform Foundation training which we're rolling out within the BBC currently. Now, the Academy will share that model with other broadcasters and organisations including PACT, BECTU, and the Indie Training Fund. Finally, we will be delivering ideas development and pitching workshops for independent and in-house producers outside London to share best practice and help increase the number of commissions from the UK nations. The workshop was piloted successfully in Belfast and will be held in Cardiff and Glasgow in the New Year.

These new initiatives add to existing BBC schemes to train freelance talent and represent just the beginning - and we are confident there'll be many more initiatives to come as the Academy fulfils its potential. It's a very exciting journey we've all embarked on and the ambitions we have won't be achieved overnight, but I passionately believe in the importance of investing in the future talent of our industry.

Comments

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  • Comment number 15. Posted by russianwoman

    on 28 Feb 2010 07:30

    This comment was removed because it broke the house rules. Explain

  • Comment number 14. Posted by Nick J Gold

    on 26 Feb 2010 10:08

    @skier1968
    I am not sure why you can't access the site.
    Have you ever been a member of The Communist Party?

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  • Comment number 13. Posted by skier1968

    on 10 Feb 2010 19:25

    How can I access the site? I've signed in but but it keeps asking my password. What do I have to do?

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  • Comment number 12. Posted by John

    on 18 Jan 2010 10:10

    Judging by the grammar/spelling ("tow the BBC party line", "The damage being done....is a terrible", "take your own advise") shown here (though not hear) the sooner some people get access to the BBC Academy the better. The BBC is recognised around the world as a leader in journalism and broadcast values. If you want to see unashamed political leaning try watching Fox News. Good journalists will learn what they can from any placement and adapt it to their new role. Remember Ross Kemp wasn't always a BAFTA winning reporter.

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  • Comment number 11. Posted by TV Licence fee payer against BBC censorship

    on 11 Jan 2010 16:52

    Re comments #9 and #10, perhaps you need to read the blog, the link is contained within but just for the both of you (and anyone else...);

    http://www.bbc.co.uk/journalism/

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  • Comment number 10. Posted by Bilgehan Baykal

    on 9 Jan 2010 23:42

    How can I gain access to the website?Thanks in advance.

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  • Comment number 9. Posted by Keila Ribeiro

    on 8 Jan 2010 16:44

    Hi
    I am interested in gain access to this website too
    How can I subscribe to the BBC Academic and College of Journalism

    Thanks

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  • Comment number 8. Posted by TV Licence fee payer against BBC censorship

    on 21 Dec 2009 23:09

    #7. At 2:25pm on 21 Dec 2009, KennethM wrote:

    "Unfortunately you missed my point."

    Sorry but it is you who have totally missed my point, so please take your own advise.

    Only those who want the BBC to be biased think that the BBC is being biased, everyone else can see that the BBC is being neutral and unbiased.

    If you think that the BBC is being unbiased - equal coverage of all political opinion - why try and suggest that, and here I will quote from your original comment, "I think this will be a sinister move in the light of the BBC’s infamous Left and Liberal output"?...

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  • Comment number 7. Posted by Kenneth

    on 21 Dec 2009 14:25

    #6 Boilerplated

    Unfortunately you missed my point. I used the phrase ‘equal criticism from both Left and Right’. This is what they cannot prove; unless you have managed to find a way to calibrate to what degree a criticism is from the Left or from the Right. If you have then please enlighten us.

    I suggest you read comments more thoroughly before adding your own.

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  • Comment number 6. Posted by TV Licence fee payer against BBC censorship

    on 19 Dec 2009 10:04

    #5. At 11:40am on 18 Dec 2009, KennethM wrote:

    "It may be because they have no way of proving it (how could they?)."

    What tosh you utter, all one has to do is read the BBC blogs to prove it, people are always making political rants (be they left or right) at the BBC and at the BBC's expense quite literally (using their servers and bandwidth etc.).

    Oh, and thanks for the URL, a real laugh per electron there, sorry to say but, who ever uploaded that joke-site wouldn't know impartial journalism if it hit them between the eyes! :-(

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