Scottish Referendum: Connected Studio Brief
Editor, About the BBC Blog
Over on the BBC Internet Blog, BBC Archive analyst Mo McRoberts involved in Connected Studio - the BBC's invitation to digital specialists both inside and outside the organisation to develop new ideas for future development - introduces the brief for their latest project, one which focusses on the Scottish Referendum.
In the post he writes:
"Next year’s Referendum on Scottish Independence offers 16 and 17 year olds in Scotland an opportunity to vote for the first time. The BBC is committed to helping all audiences understand the issues surrounding the debate on Scotland's Future. Given traditional coverage of politics can sometimes be perceived, particularly by younger audiences, as complicated and not relevant to them, we want you to consider new ways of communicating with audiences which empowers them to make an informed choice in the referendum."
Read about the Connected Studio Scottish Referendum project on the BBC Internet Blog.