About the BBC - BlogAbout the BBC - Blog
Local Navigation
« Previous | Main | Next »

The thinking and work behind the BBC Sport website redesign

Post categories:

Jon Jacob Jon Jacob | 13:32 UK time, Wednesday, 15 February 2012

A meeting, poring over designs on the wall

Editor's Note: This post was originally intended as a cross-promotion. Commenting is usually switched off on cross-promotion, the thinking being that comments can be left on the originating post - in this case, Scott's and Neil's post on the BBC Internet Blog. A number of readers have left comments on this post which have been passed on to the Internet Blog. Commenting has now been switched off on this post. Apologies to those who were hoping for a response here.

The BBC Internet Blog have published a couple of blog posts revealing some of the work involved in design and testing the redesigned BBC Sport website.

BBC Sport Product Manager Neil Hall describes the role of audience research, feedback and user testing in the development and release of the new site.

User experience creative director, Scott Byrne-Fraser picks up how the results of that research phase informs the resulting website design.

Mocked-up black and yellow designs for the BBC Sport homepage

Early visual concept designs for the sport homepage.

Such high profile, high reach websites - or 'products' - necessarily demand concentrated work briefing designers, refining ideas and delivering concepts. Some of this work is included in the post as well. My eye is particularly drawn to designer Alex Trochut's work on the banner illustration (below).

BBC Sport logos within swirling illustrations of different sports

About this blog

Senior staff and experts from across the organisation use this blog to talk about what's happening inside the BBC. We also highlight and link to some of the debates happening on other blogs and online spaces inside and outside the corporation.

Here are some tips for taking part.

This blog is edited by Jon Jacob.

Subscribe to this blog

You can stay up to date with About the BBC via these feeds.

If you aren't sure what RSS is you'll find our beginner's guide to RSS useful.

[an error occurred while processing this directive]

Follow this blog

Other BBC blogs

More from this blog...


These are some of the popular topics this blog covers.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.