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Tea with the Mayor

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Roger Mosey | 14:48 UK time, Thursday, 3 December 2009

boris.jpgThe road to City Hall starts with some audience research and some anecdotal evidence.

The research is from the Beijing Olympics. It showed that 74% of the British public followed the Olympics on television, while 31% accessed our online services; 15% used radio; and only 2% made use of mobile. Don't worry that it adds up to more than 100%: obviously it's possible both to watch TV and use online to follow the Games. But we did investigate that 2% figure, which showed a lower-than-expected reliance on mobile devices despite their huge growth in recent years.

Please note: this is an extract. Read the rest of Roger Mosey's blog post and leave comments on his blog.

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