Amidst the Olympic medal count
As well as the Olympic medal count, there's another set of numbers to look at this week - the latest radio listening figures from RAJAR which cover the period from April to June.
Overall the combined reach for 5 live and Sports Extra is 6.36 million listeners a week - down 3% on the year and 5% on the quarter. Both our share of listening and average hours listened per week are encouragingly up whilst the individual figure for 5 live Sports Extra is its second highest ever.
Overall, despite the small fall in reach, the position is a healthy one - it's the fourteenth successive quarter 5 live has been above 6 million. As always, the more important part of these figures is to try to identify and understand the bigger themes.
Two things stand out today.
Firstly the growth of digital - not just the very strong figures for Sports Extra but record-breaking figures for some of the BBC's other digital only stations. We have worked hard to offer a wider range of live sport coverage this spring and summer on Sports Extra so it's very pleasing to see it being recognised. Digital is now mainstream with a growth in DAB listening and especially online listening. The numbers online are still small but the speed of growth - up 37% year on year - shows how important this is likely to be in the future, especially for a station like 5 live which is so much based on live events. Crucially mobile listening is up 25% in the last twelve months and we hope to build on this during London 2012 by encouraging people to listen to 5 live on their mobile wherever they are.
Linked to this are big questions about how people's behaviour is changing as they have access to more and more ways of getting information and entertainment. For example, it is not that long ago that the only immediate ways of keeping up with scores on a Saturday afternoon were by listening to the radio or watching Ceefax. Now, as well as radio, you can watch TV, check an app on your mobile, look at your tablet or sit in front of your PC.
It's a very different set of options and radio has to keep evolving to meet these challenges. One set of RAJAR figures proves nothing but both 5 live's sport output and TalkSport have come under pressure in these particular numbers.
We constantly think about the balance between commentary, information, analysis and personality in our sports output- what is the right mix and what do people value most?
What these figures offer us is a snapshot of what listeners are doing in a world which is changing fast. Olympic Games are a moment to take stock and to think about how much things have changed in a four year period. From Beijing to London, we have seen massive shifts; what we are trying to do is to work out what will happen between now and Rio in 2016.
I believe our coverage of London 2012 is showcasing so many of radio's strengths - intimacy, intensity, immediacy and above all its ability to make you feel you are in ten places at once. Those are the things we want to build on in all of our output over the coming years.