5 live Rajar figures Q4 2011
Hot on the heels of the publication of the service licence review, today we’ve got the latest radio listening figures.
5 live’s weekly audience stands at 6.23 million – virtually unchanged on the 6.24 million of last quarter. Our share of listening has risen slightly to 4.3%.
Year on year there’s a significant drop from what was a record-breaking time for us when for the first and only time in our history we had more than 7 million listeners a week.
Inevitably the nature of 5 live means that listening levels are to some extent influenced by major events and this time last year we undoubtedly gained huge benefit both from the Ashes series and a number of talked about news events such as the snowfalls of November/December 2010.
The last quarter has been quieter but we still have over six million listeners for the twelfth quarter in a row. Of course we know that what really matters to our listeners and ultimately determines how many people listen is the quality of our coverage.
This morning’s story on 5 live Breakfast about male “slavery” is a great example of original 5 live journalism, whilst I think our coverage last weekend of the Australian Open showed radio sports commentary at its very best. Next week Aasmah Mir will be live for Drive from Moscow to look at the state of Russia ahead of the Presidential elections while on February 15th we’ve got a major debate on youth unemployment presented by Victoria Derbyshire.
In terms of the service licence review which was published on Monday, we’ve started work on responding to the detailed recommendations and actions. It’s a very positive and helpful report about 5 live which recognises the strength and value of what we currently do.
But we know there are always things we can do better and we know that the media landscape in particular is constantly changing. The review gives us plenty to consider including how to raise awareness of our news programmes, the overall balance of certain news programmes and our coverage of minority sports.
It’ll take a few weeks to complete the thinking but once we’ve developed our plans we’ll share them widely including on this blog.