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October 2004
Review: Goldie Lookin' Chain
Reviewed by site user Claire Spencer

Goldie Lookin' Chain
Goldie Lookin' Chain
Alright Clart! Site user Claire Spencer saw 8-piece Welsh chav-rap collective Goldie Lookin' Chain at the Birmingham Academy on 17 October 2004. Genius or a big joke? She couldn't quite decide.
SEE ALSO

More music

Goldie Lookin Chain' profile - On BBC Wales

Review: Goldie' Lookin Chain - Greatest Hits - On BBC Music

WEB LINKS

Goldie Lookin' Chain

Birmingham Academy
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FACTS

Goldie Lookin' Chain played the Academy on 17 October.

The group members are: Dwain Xain Zedong, Eggsy, Adam Hussain, Two Hats, Mike Balls, Mystikal, Maggot and Billy Webb

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In retrospect, the signs indicating GLC's 'phrase du tour' were all there, for even the most Burberry-clad individual to spot. And yet, some of us were blissfully unaware of that rare phenomena that allows the phrase 'safe as f***' to be uttered upwards of 6 times a minute…until tonight.

When a novelty band first emerges, there is a fairly reliable set of stages that dictate their journey through the heady world of the music industry…the cult following, the media explosion…and then the doubt.

Poetic masterminds?

This is where we are right now - the grey area where we all frown and muse over whether they are just 8 lads from Newport having a laugh…or poetic masterminds with lyrics deep enough to submerge Wales in its entirety - rolling hills and all.

After tonight, I don't think that there will be an awful lot of dispute as to where we can plot GLC in music history. From start to finish, they had the crowd in high spirits - from my vantage point, there was no violence, no traditional moshing - just a few thousand people bouncing up and down…laughing their leg warmers off.

Considering many people's natural bias against anything clad in sports label, it was interesting to note how friendly it all was…whereas Wednesday's Razorlight gig, where the only sports label in sight was on the legs of bassist Carl Dalemo, saw many dragged from the crowd, unable to breathe due to the crush. Food for thought, maybe.

Deceptively clever

To continue, the 'Chain blasted through their 'Greatest Hits' album - the lyrics of which are deceptively clever, the tunes of which are almost frustratingly infectious and the dance routines of which, despite their constant referencing to MC Hammer…were really more like Mr. Motivator.

Still, when you're watching glow sticks hurtle through the air [only to be seized with glee by an over-excited Maggot] whilst listening to a Welshman dub Christina Aguilera "sexy…like my Ford Sierra", any dance routine is acceptable. Just as well, really…

One thing that was particularly striking was the sheer volume of, well, the musical version of intertextuality - the numbers contain extracts from everything from the traditional tones of 'Fog on the Tyne' to Ant 'n' Dec's [note the obscure Geordie theme] 'Let's Get Ready to Rhumble'.

Organised chaos

And don't even get me started on references to popular culture…they're all there boyo, Jimmy Saville, Matthew Kelly, Jeffery Archer - let no one accuse this lot of drawing from a shallow pool of inspiration. To have all this thrown at you live…well, it's organised chaos, which although is decidedly anything but deep, is not far off from being genius.

So…are they being ironic…? I don't think so. But they are being witty, funny and good-natured…and isn't that just as important as having a "message"? Answers on a postcard…

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