 | | Leafy Birmingham back in the day |
Star of 'Kojak' Telly Savalas narrated a film about Birmingham in the 70s. "We're in the heart of the West Midlands... there are over a million people in Birmingham... two million a year use its modern rail terminal... this is my kinda town." But that was then and the city we see today is a very different place.
 | | Birmingham in the 1970s |
In order to get across just how changed it is, Marketing Birmingham (the City's development agency) spent £90,000 on a new promotional film. Businesses can order free copies to help market themselves and where they are located. The result is a bold and fresh looking film - even the soundtrack is local! The band Murdoch also appear in the film.
 | | Selfridges building in Birmingham |
Taking the film round the city and asking Brummies what they think came up with a mixed response: "It's fabulous, I think it's wonderful," said one woman. But not everyone was so sure. The next to pass judgement said: "I really think we need to address the gap between the rich and the poor in Birmingham, and I'm not really sure this film is going to contribute to doing that."
 | | New-look Birmingham |
The film will be shown in the glamorous resort of Cannes, to some of the world's most powerful property developers. The aim: to whet their appetite and entice them to build here and thereby bringing millions of pounds to the city. Watch the promotional film here:
To order your copy and for more information on the film, called 'Brilliance', please email: brilliance@marketingbirmingham.com | 
