Birmingham's iconic Rotunda building
Skyline for sale
By Sarah Loat
Apartments in Birmingham's iconic Rotunda building have gone on sale, with buyers queueing through the night for a slice of Birmingham's infamous skyline.
Artist's impression of Rotunda
Dozens of people in Birmingham city centre queued all night in a bid to snap up an apartment in Birmingham's landmark Rotunda building. Doors opened at 11am and by 11.20 all available apartments in Rotunda had been reserved despite the apartments not being ready for nearly three years.
Life begins at 40
The Grade II listed cylindrical building has been part of Birmingham's skyline since the 1960s and celebrates it's 40th birthday this year. Love it or hate it Rotunda is getting a makeover and will be completely restyled by developers Urban Splash, ready to house it's first residents in 2008.
"We've been bowled over by people's enthusiasm. We love working with buildings like this - real iconic buildings - the response has been brilliant", said Lisa Ashurst of Urban Splash. "The architect loved the panoramic views and cylindrical design of Rotunda so much that he has designed cylindrical towers based on the Rotunda for future development."
Piece of cake
The two hundred and thirty two apartments in Rotunda range in price from around £150,000 for a city pad to nearly £500,000 for a penthouse. Each apartment is shaped like a 'slice of cake', radiating out from around a central core, and all boasting views of the city.
Excited new owners reserved their plots on Saturday 15th October at the special launch event near St Martin's in the Bullring.
Sangeeta and Tav
THE address in Birmingham
Tav and Sangeeta had just purchased two 14th floor apartments in the restyled Rotunda;
"It's got the X factor; it's iconic; it's THE address in Birmingham. It's very, very exciting. You have all the amenities here with amazing shopping centres.
"It's classy, it's very calm in the evenings here compared to the noise of Broad Street. It would be a very comfortable place to live indeed. In fact, I feel rock 'n' roll when I see the Rotunda!"
Richard Lishman and baby son Max
Raving about Rotunda
Richard Lishman was celebrating becoming the proud father of son Max, and becoming the proud owner of of a Rotunda apartment. Richard purchased an apartment with his wife and friends as an investment;
"When I moved to the Midlands from North Yorkshire everyone raved about the Rotunda. It's the landmark of Birmingham - apart from Spaghetti Junction."
Babra Salem queued from 6am to get her 18th floor apartment. Born and bred in Birmingham 26 year old Babra has lived in Manchester for the last year, but the appeal of living in the Rotunda has lured her back home to Birmingham;
Babra Saleem in front of her new pad
"I grew up seeing the Rotunda from the back of my mum's house and always thought 'Wow! What a building'. It's strange, but now the flat I own faces the direction of my mum's house. Owning a piece of Birmingham is very exciting, it's a landmark and has been here my whole life."
Modern yet old
Designers Fola and Herman live in London, but Herman is originally from Birmingham and they would like to return to the city and set up home in the Rotunda. They missed out on reserving a flat, and are now on the waiting list;
Fola & Herman love the landmark building
"The location of the building and the skyline are a big draw. We love the roundness and tallness of the building - and the fact that it's modern and old at the same time.
"We love what they're doing to the Rotunda, and changing the facade. It's dreary and dated at the moment, but as a form it's very, very strong. We'd like to live in it as a home - it's such a landmark."
The redevelopment of Rotunda, due in 2008, completes the regeneration of the Bullring phase of Birmingham city centre.
last updated: 15/10/2008 at 14:35
Have Your Say
What do you think of the Rotunda's makeover? Would you like to live in one of the city's most desirable addresses?