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13 November 2014

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You are in: Berkshire > People > Your stories > Yasmina, you're hired!

Yasmina Siadatan

Yasmina Siadatan

Yasmina, you're hired!

Reading restaurateur Yasmina Siadatan is the toast of the town after winning The Apprentice on Sunday 7 June, 2009. BBC Radio Berkshire's Andrew Peach caught up with Yasmina and talked about food, business and being the underdog.

"Reading is where my heart is." says Yasmina, the latest winner of BBC series The Apprentice.

"I love Reading. I've got family, friends, a restaurant and everything here."

Yasmina co-owns the restaurant Mya Lacarte in Caversham, and grew up in Berkshire, attending the Kendrick School in Reading.

And Yasmina won't just be missing her home town when she moves to London to take up her new job. She will be swapping a decade of working in Reading bars, coffee shops and restaurants for a job selling digital screens to the NHS as part of Sir Alan's business empire.

Staff from Mya Lacarte

Staff from Mya Lacarte

"When I went to Kendrick School I worked at a coffee shop at Reading train station." said Yasmina.

"Then I was at various different pubs, before working with Paul Clerehugh at the London Street Brasserie. Then I started up Mya Lacarte, so I have a long, long history of catering.

"It's been great having my own restaurant, Mya Lacarte has gone from strength to strength as you know.

"I'm going to be selling digital screens to the NHS now. It's a completely different industry, but business is business.

"Still not having a nice beef fillet in the fridge and a nice bottle of Valpolicella on the shelf is going to be hard to deal with."

Yasmina's brother Matt said the family was 'proud as punch' that Yasmina had stormed the final.

Sir Alan Sugar

Sir Alan Sugar.

"The business sense comes from our family background." he said: " My father owns restaurants, so I was born straight into the industry. It was our passion, it was in our blood.

"Yasmina was a fan of The Apprentice, and it came to the point when she decided to apply to the show. I said 'just go for it, you've got a great chance of winning'.

Matt's instinct proved to be correct. Despite being the underdog for much of the competition, Yasmina triumphed in the end, a victory she says is due to her 'raw business talent'.

"I can speak Sir Alan's language." she said. "I might not be as refined as some of the other candidates. I've never been in a class on how to do interviews, and I've never had any training in the  corporate world, but he's not looking for that, he's looking for people with raw talent.

"That's something you can't learn, that's something inside you, that's how people define entrepreneur, you're always looking for that business opportunity, you're always looking for that margin."

last updated: 08/06/2009 at 12:08
created: 08/06/2009

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Well done the best candidate won by far! - What a driven lady.

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