Rewards for recycling
By Linda Serck
Windsor and Maidenhead residents are the first in the UK to take part in a recycling scheme that earns them reward points. Find out more below about the pilot that launches on Monday 1 June 2009.
Royal borough residents will be the first in the UK to be part of a pioneering recycling rewards points scheme.
The three-month pilot will involve 2,800 residents in the Royal Borough of Windsor and Maidenhead and allows them to earn up to £40 a year in points based on the amount they recycle.
Cash for trash
The points can then be used to buy goods and services from a wide range of local and national shops and businesses or they can be donated to charity.
The council are working with waste contractor Veolia Environmental Services and RecycleBank to bring in the groundbreaking rewards scheme that has proved successful in the US.
The Royal Borough pilot scheme starts on Monday 1 June 2009 when the system and equipment will be tested on the green waste service.
The second phase of testing is scheduled for September and will include general recycling materials, such as paper, plastic bottles and cans - all of which will go into one bin and be 'co-mingled'.
The benefits according to RecycleBank are that the scheme preserves your environment, it will save the council money by avoiding landfill fees and reduces pollution and rubbish.
We asked people in Windsor what they thought about the plans to reward people for recycling.
Residents who choose to take part in the scheme can activate their personal RecycleBank account online or by telephone.
All householders signed up to the scheme receive a large wheelie bin with an ID tag.
The ID matches the bin to the account / householder address.
Special equipment in the collection lorry weighs records the amount of materials collected from each participating household and this is converted into points.
The weight is tracked with the help of a Radio Frequency IDentification (RFID) chip embedded into the bin.
All participating households will get a starter bonus of 40 Points.
Around 55 national and local shops and businesses have signed up to be reward partners.
Participants are sent information on what is accepted for recycling in their local authority and how to activate their account to begin receiving rewards.
Additionally, all accepted items are labelled on the bin and will be available online after the launch.
The council has underlined that the reward scheme is NOT a forerunner to any kind of penalty system.
Find out more here:
last updated: 01/06/2009 at 13:03
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