Dali, Chupa Chups logo
© Salvador Dali, Gala-Salvador Dali Fundacio, DACS, London 2010
Chupa Chups logo (1969)
In 1969 Dali was approached by Spanish confectioners Chupa Chups to design a new logo, and the result became as instantly recognisable as his melting clocks. Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. Always keenly aware of branding, Dali suggested that the logo be placed on top of the lolly instead of the side so that it could always be seen intact.
Eye-catching, bold and deceptively simple, the logo has barely changed since Dali created it.