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Nick Fraser
Storyville Series Editor
Global companies wish to be well-thought of and very successful. Being Finnish, and therefore Scandinavian, Nokia is in the lead when it comes to feeling good about capitalism. But it is not always easy to feel good about the methods by which you make piles of money. Enter ethical consultants.
Thomas Balmes' funny, perceptive film follows a Nokia executive and a British ethical management consultant as they make their way around Nokia's prime phone charger suppliers in China.
You get a pretty good sense from the film of what it's like to be a teenager working indirectly (the factory is not owned by Nokia) for a Western corporation in the New China. But the film is also a moral investigation into the profit motive.
Is it appropriate for Western companies to make large amounts of money from low wages and generously relaxed labour laws? Should Nokia or we care where are chargers come from, or how they were made? You won't be much clearer about answers to these subjects by the end of the film - but nor is the Nokia delegation.
