1 of 13 The film's main title is done in lines of bicarbonate of soda. This device echoes the long-lost Polaroid which captured the moment in 1991 when someone wrote out the title of the magazine in lines of cocaine, for immediate consumption.
Julie says she wrote and Toby snorted it. Toby says Cosmo wrote it and it would have killed anyone to snort it as it's quite a substantial title.